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Corporate Social Responsibility
News
11.05.2004 ET
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US Companies Help Drive Non-Financial Reporting to New Heights
Despite major progress in corporate sustainability reporting, new report reveals need for further work
(CSRwire) WASHINGTON, D.C. - Risk & Opportunity: Best Practice in
Non-Financial Reporting, a new publication from SustainAbility, the
United Nations Environment Programme and Standard & Poor's, finds a
significant improvement in corporate efforts to build trust with
shareholders, consumers and other stakeholders through voluntary
disclosure of non-financial performance.
The survey is SustainAbility and UNEP's sixth international review of
corporate environmental and sustainability reports, and their first with
S&P. Over 350 reports were submitted and 50 were selected by an
international independent expert committee for a full analysis. The top
three overall are Cooperative Financial Services (UK), Novo
Nordisk (Denmark) and BP (UK). The top three US companies in
the ranking are HP, Ford Motor Company and Bristol-Myers
Squibb. General Motors, Chiquita, Baxter,
Starbucks Coffee Company, and GAP also placed in the Top 50.
The dynamism of the field is shown by the fact that 52% of the Top 50
reporters are new entrants.
Partially in response to the accounting scandals of recent years, most
companies have corporate governance at the center of their reporting
agenda. The best companies use their reports to fully explore their total
social, economic, and environmental (or 'triple bottom line') impact. The
authors say the trend to more comprehensive disclosure is evidence of
increasing interest in understanding all triple bottom line factors
influencing the risks and opportunities facing companies.
The research reveals that financial analysts, ratings agencies and
insurance companies who rely on corporate data to establish credit ratings
and to evaluate the more qualitative aspects of company performance still
find it difficult to separate feel-good reporting from reliable data. In
particular, Risk and Opportunity finds that companies still need to do
more to explain how non-financial performance impacts the financial bottom
line.
"Corporate governance is the hottest topic" says SustainAbility Chairman
John Elkington, "but recent scandals mean most boards are focused on
financial integrity issues - to the detriment of the bigger picture of
non-financial risks and opportunities. The good news is that the overall
quality of non-financial reporting has improved dramatically since our
first benchmark survey in 1994. Now the challenge is to ensure that
leading companies integrate their financial and non-financial accounting
and reporting in ways that help analysts and rating agencies do their job
properly."
Sustainability is a strategy consultancy and independent think-tank
specializing in the business risks and market opportunities related to
corporate responsibility and sustainable development. Risk & Opportunity:
Best Practice in Non-Financial Reporting is free to download at www.sustainability.com.
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