10.28.2004 ET

(CSRwire) AUSTIN, TX - The Lance Armstrong Foundation (LAF) announced today that more than 20 million LIVESTRONGTM wristbands have now been purchased. The Wear Yellow Live Strong campaign, a LAF and Nike partnership, was launched last May in an effort to raise funds for LAF programs that help people with cancer live strong.

"I am only one of more than 10 million Americans living with and beyond cancer, so there are at least 10 million reasons why I wear my Live Strong wristband everyday," said Lance Armstrong, champion cyclist, cancer survivor and founder of the LAF. "I think the color yellow stands for hope and courage and inspiration and that's why I'm never taking my wristband off."

Wristbands have been sold to citizens of all 50 states and more than 60 countries. Since the launch of the campaign, wristbands have been spotted on a number of athletes, Olympians, musicians, actors and political leaders.

Strong demand for the yellow wristbands continues. The LAF currently sells approximately 150,000 wristbands every day exclusively at www.laf.org and www.wearyellow.com. The LAF's most recent record-breaking sales day occurred on September 20, when the LAF sold 382,000 wristbands in one day. Wristbands are sold for $1 in packs of 10, 100 and 1,200. Due to overwhelming demand for wristbands, orders generally ship to customers in approximately three to four weeks. The LAF has ordered more wristbands in order to reduce the shipping delay.

Next month, the LAF and Nike will begin distributing LIVESTRONG wristbands for sale at all Niketown locations, nikewomen stores and Niketown outlets. Discovery Communications will also sell wristbands at its nationwide chain of more than 120 Discovery Channel Stores.

As a tribute to Armstrong's inspirational fight against cancer as well as his historic attempt to break the Tour de France record, the LAF and Nike launched the Wear Yellow Live Strong campaign on May 17, 2004. Nike donated $1 million to the Foundation and led efforts to raise additional millions of dollars through the sale of yellow wristbands engraved with Lance's mantra, Live Strong. All proceeds benefit LAF programs that help people with cancer live strong.

For Lance and many people living with cancer, yellow is the color of hope, courage, inspiration and perseverance. LIVESTRONG wristbands allow everyone to share that spirit - especially the 10 million people living with cancer in the U.S.

The LAF is thrilled about the success of the campaign. Funds raised through wristband sales will benefit the LAF's advocacy, education, public health and research programs.

About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. From the moment of diagnosis we provide the practical information and tools you need to live strong. The LAF focuses its activities on community survivorship programs, national advocacy initiatives, scientific and clinical research grants, and survivorship education and resources, including Live Strong, the LAF's comprehensive resource for cancer survivors. The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas. For more information, visit www.laf.org and www.livestrong.org.

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