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Corporate Social Responsibility
News
10.06.2004 ET
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Deloitte Survey Reveals that 72 Percent of Americans Want to Work for Companies that Support Charitable Causes
- Corporate Community Involvement Influences Employment Decisions
- Findings Support Deloitte's IMPACT Day
(CSRwire) NEW YORK - According to a new survey on corporate community
involvement released today by Deloitte & Touche USA LLP, 72 percent of
employed Americans would choose to work for a company that supports
charitable causes when deciding between two jobs with the same location,
responsibilities, pay and benefits. The response rate climbs to 87
percent for employed students over the age of 18. The survey was
conducted by Harris Interactive(R).
"The market for talent is competitive and a company's commitment to
communities is a decision factor for many Americans," said James H.
Quigley, CEO of Deloitte & Touche USA LLP. "We have found both
statistically and anecdotally, that people want to work for an
organization that lives its values and gives them a reason to feel
proud."
Other Key Survey Findings:
Ninety-two percent of Americans think that it is important for
companies to make charitable contributions or donate products and/or
services to nonprofit organizations in the community
Eighty-seven percent of Americans believe it is important for
companies to offer volunteer opportunities to its employees
Seventy-three percent say that workplace volunteer opportunities help
companies contribute to the well being of communities
Sixty-one percent think that they help to communicate a company's
values
Fifty-eight percent believe that workplace volunteer opportunities
improve morale
"The survey results confirm that people think corporate America has a
responsibility to its communities and that employees appreciate the
opportunity to contribute together," said Anne Rouse Sudduth, Deloitte's
national director of community involvement. Sudduth noted that the
professional services organization is holding IMPACT Day, a national day
of volunteering on Friday, October 8. "Volunteering is a year round
activity at Deloitte and IMPACT Day, in particular, is a celebration of
our culture of service."
Many leading companies agree that commitment to the community is a
business imperative. Corporate community involvement initiatives, such as
workplace volunteerism, are integral to creating a workplace where
employees feel they can connect with one another.
"Community Involvement and workplace volunteerism are important to the
development and growth of our people, and are unique ways we can enhance
their work experience at Deloitte," added Quigley.
On Deloitte's IMPACT Day, the organization's nearly 30,000 people
nationwide will be encouraged to set aside their work for the day to
volunteer with non-profit organizations in their communities. In cities
such as Atlanta, Chicago, Dallas, Los Angeles and New York, among many
others, Deloitte employees will be teaching in schools, building an
outdoor classroom, cleaning up parks, painting schools and packaging
disaster relief supplies in addition to many other volunteer
activities.
Through this effort Deloitte expects to donate nearly a quarter of a
million hours to community service.
Harris Interactive® fielded Deloitte's corporate community involvement
survey from July 20-22, 2004, via its QuickQuery(SM) online omnibus
service, interviewing a nationwide sample of 2,169 U.S. adults (18+), of
whom 1,328 are employed. The survey has a margin of error of +/- 4
percent. Additional survey results are available upon request.Additional
survey results are available upon request.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss
Verein, its member firms and their respective subsidiaries and affiliates.
As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any
of its member firms has any liability for each other's acts or omissions.
Each of the member firms is a separate and independent legal entity
operating under the names "Deloitte," "Deloitte & Touche," "Deloitte
Touche Tohmatsu," or other related names. Services are provided by the
member firms or their subsidiaries or affiliates and not by the Deloitte
Touche Tohmatsu Verein.
Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche
Tohmatsu. In the U.S., services are provided by the subsidiaries of
Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP,
Deloitte Tax LLP, and their subsidiaries), and not by Deloitte & Touche USA
LLP.
About Harris Interactive
Harris Interactive (www.harrisinteractive.com)
is a worldwide market research and consulting firm best known for The
Harris Poll(R), and for pioneering the Internet method to conduct
scientifically accurate market research. Headquartered in Rochester, New
York, U.S.A., Harris Interactive combines proprietary methodologies and
technology with expertise in predictive, custom and strategic research.
The Company conducts international research through wholly owned
subsidiaries--London-based HI Europe (www.hieurope.com") and
Tokyo-based Harris Interactive Japan--as well as through the Harris
Interactive Global Network of local market- and opinion-research firms,
and various U.S. offices. EOE M/F/D/V
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