10.01.2004 ET

(CSRwire) COLORADO SPRINGS, CO - Junior Achievement (JA) and Deloitte & Touche USA LLP have launched an essay contest open to high school seniors as part of their joint effort to teach young people that responsible, ethical behavior is the key to success in business. The contest will challenge students to compose a 500-word essay in response to an ethical dilemma in which teenagers could find themselves. One winner will receive a $5,000 college scholarship from Deloitte, and will be honored at JA's Global Business Hall of Fame event in St. Louis next April. Essay submissions will be accepted on JA's website, www.ja.org, starting today.

The ethics essay contest is part of the "Excellence through Ethics" initiative created with Deloitte's $1 million grant to JA. "Excellence through Ethics" is a supplemental curriculum comprised of 28 lessons designed to emphasize ethical decision-making and the importance of ethical behavior. The lessons are taught in grades 4-12.

Essay submissions will be reviewed by members of the Junior Achievement Blue Ribbon Panel on Ethics, an advisory board of noted authorities on ethics and corporate ethics officers.

The contest will run until December 31, 2004. Entries will be accepted via U.S. mail, as well as through JA's website, www.ja.org.

About Junior Achievement
Junior Achievement is the world's largest organization dedicated to educating young people about business, economics and free enterprise. Through a dedicated volunteer network, JA provides in-school and after-school programs for students in grades K-12. JA offers educational programs that focus on seven key content areas: business, citizenship, economics, entrepreneurship, ethics/character, financial literacy, and career development. Today over 140 offices reach more than four million students in the United States, with over two million students served by operations in 98 countries worldwide. For more information, visit www.ja.org.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.
Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche Tohmatsu. In the U.S., services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Tax LLP, and their subsidiaries), and not by Deloitte & Touche USA LLP.

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