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Corporate Social Responsibility
News
9.21.2004 ET
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The Rewards and Challenges of Integrating Responsible Business Practices at the Center of the Agenda for BSR's 2004 Annual Conference
(CSRwire) SAN FRANCISCO - Many business leaders have moved beyond the basic
need to justify the incorporation of greater corporate social
responsibility (CSR) into the way they manage their enterprise. The
challenge that many now face is the more complex integration of
environmental, human rights, stakeholder engagement and other CSR
practices in a meaningful way throughout their entire organization. It is
with this key challenge in mind that Business for Social Responsibility
(BSR) hosts the largest event of its kind where business leaders from
around the globe will meet November 9-12, in New York City to share
solutions.
The line-up for the BSR 2004 Annual Conference will feature over 30
instructive and interactive break-out sessions, each designed to build and
enhance the expertise of managers and corporate officers alike around
issues of integrating CSR. The slate of speakers will include business
leaders and area experts including:
Sir Tom McKillop, Chief Executive of AstraZeneca plc
John Morgridge, Chairman of the Board at Cisco Systems
Anne Mulcahy, Chairman of the Board and Chief Executive Officer of
Xerox Corporation
Paul Pressler, President and Chief Executive Officer at Gap Inc.
Paul Skinner, Chairman of Rio Tinto plc and Rio Tinto Limited
Joseph E. Stiglitz, 2001 recipient of the Nobel Prize in economics,
Professor of Economics and Finance at Columbia University, and former
Chief Economist and Senior Vice-President of the World Bank and chairman
of the Council of Economic Advisors for the Clinton administration.
Consistently drawing the attendance of more than 1,000 leaders from
business, civil society and the public sector, and representation from
more than 35 countries, the BSR Annual Conference is one of the largest
and most valuable networking and learning forums for CSR experts and those
new to the field. Register before October 9th and receive discounted
rates.
Recent events demonstrate that businesses that approach CSR integration
without rigor, discipline, strategy and wisdom can find themselves at a
disadvantage. Companies that raise false expectations, discount the
complexities of operating in the global economy, neglect to ensure that
resources are wisely deployed, or fail to act in a consistent manner may
find themselves paying a price that is both great and disruptive to their
business.
Companies that successfully integrate CSR across all areas of their
business stand to gain financial and social benefits through the
identification of new business opportunities, the strengthening of their
brands and corporate reputation, the attraction and retention of top
employees, and recognition as a trusted partner. Successful CSR
integration also creates a climate that can enhance public acceptance and
support.
About BSR
Founded in 1992, Business for Social Responsibility is a global nonprofit
organization that helps member companies achieve success in ways that
respect ethical values, people, communities and the environment. For more
information about BSR and to register for the conferences, visit www.bsr.org.
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