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Corporate Social Responsibility
News
8.02.2004 ET
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Highlights of Toyota's Environmental Progress
Toyota Environmental Update, August 2004
(CSRwire) Our goal is to keep you informed about our worldwide progress on
environmental matters. Thank you for your interest in Toyota's efforts to
become a greener automaker.--Irv Miller, Group Vice President,
Corporate
Communications Department, Toyota Motor Sales, USA, Inc. More about
Toyota's environmental efforts can be found at www.toyota.com/environment
Prius wins industrial design gold medal and Engine of the Year
Award
The Prius Hybrid Synergy Drive powertrain won recognition as International
Engine of the Year at the International Engine of the Year Awards 2004 in
Stuttgart, Germany. Prius also won Best Engine in its displacement
category, Best Fuel Economy, and Best New Engine.
This October, Prius will receive a Gold Award at the 2004 Industrial
Design Excellence Awards (IDEA) competition, presented by the Industrial
Designers Society of America (IDSA) and sponsored by BusinessWeek. Judged
by non-affiliated designers, the award criteria include design innovation,
benefit to the user, benefit to the client/business, ecological
responsibility, aesthetics, and appeal.
Toyota's achievements in "green building"- Toyota's South
Campus development at its Torrance, California, U.S. headquarters won
Sustainable/Green non-Residential Project of the Year at the Gold Nugget
Awards. The award ceremony took place at the PCBC (formerly Pacific Coast
Builders Conference) architecture and building trade show in San Francisco
in honor of creative achievement in architecture, design, and land use.
- North America's largest commercial solar electric system, atop the
South Campus complex, has exceeded energy performance expectations in its
first year of operation. The 536kW system operated at one hundred percent
availability and produced more energy than had been expected, enough to
power 500 homes.
- Toyota Australia's new headquarters was recognized by the City of Port
Phillip's Design and Development Awards, winning Best Contribution to
Sustainable Development--Large Scale. The development features storm water
recycling, external solar shades, a 90-meter glazed atrium, and an air
reticulation system designed to reduce energy usage.
Yellowstone
Park receives donation of four Prius from Toyota
Toyota has entered into a partnership with the nonprofit Yellowstone Park
Foundation, donating four Prius hybrid cars in recognition and support of
the Park's commitment to environmental stewardship and sustainability. Use
of the vehicles will help educate many of Yellowstone's three million
annual visitors about hybrid technology and the Park's commitment to
explore new and innovative technologies to protect, manage, and preserve
its natural resources. The cars will be highly visible, wrapped in
striking photographic images portraying Yellowstone's extraordinary animal
species.
Toyota helps plant trees in Michigan
Toyota Technical Center, USA, (TTC) and Toyota affiliate Calty Design
Research, are donating $10,000 to help finance a Rotary Club-led community
service campaign to replace thousands of ash trees devastated by the
Emerald Ash Borer in Ann Arbor, MI. The donation will be presented in
conjunction with the grand opening of Calty's new Satellite Design Studio
on TTC's campus in Ann Arbor.
Toyota HQ recycling involves Associates, municipalities, community
groups
On Earth Day 2004, Associates at Toyota's Torrance, California
headquarters saved unused cell phones from landfills by donating them to
family crisis centers. Other campus recycling programs include drop-off
boxes for dead batteries at all reception desks, an extensive office paper
recycling program, and widely distributed receptacles for plastic,
aluminum, and glass beverage containers. Earlier this year, Toyota
Associates and the community at large collected three large dumpsters of
tires for safe disposal. Most recently, Toyota hosted a round up of
electronic items such as computers, monitors, printers, and televisions
for recycling and disposal in partnership with the City of Torrance. Since
1999, more than 1.4 million pounds of computers have been recycled by
Toyota at its headquarters campus.
For questions or information, contact Cindy Knight at (310) 381-4851 or by
e-mail at cindy_knight@toyota.com.
Produced by Robert Oberhand & Assoc., Chatsworth, CA, in conjunction with
Toyota Corporate Communications Department
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