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Corporate Social Responsibility
News
7.06.2004 ET
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Starbucks Coffee Company, Music Icon Quincy Jones and his We Are the Future Concert Combine Efforts to Support Children in War-torn Cities
Starbucks to sell exclusive "We Are the Future" music CD in North American locations and donate 100 percent of the purchase price to "We Are the Future" organization
(CSRwire) SEATTLE, WA - Following the highly successful "We Are the Future"
concert in Rome on May 16, Starbucks Coffee Company (Nasdaq: SBUX), Quincy
Jones and his "We Are the Future" organization and Glocal Forum, a
Rome-based Non-Governmental Organization, have come together to raise
awareness and financial support for the plight of children in countries
hit hardest by war.
More than half a million people were entertained by a host of world famous
musicians during the six-hour "We Are the Future" concert, making it one of
the largest concerts in history. Musicians included Alicia Keys, Andrea
Bocelli, Carlos Santana, Zucchero, Josh Groban, Herbie Hancock and 12-year
old Karina Pasian. Celebrities such as Oprah Winfrey, Angelina Jolie and
Naomi Campbell also took the stage in support of this global, humanitarian
effort.
As a charter sponsor of the concert, Starbucks will offer a live music CD
compilation of selected songs performed at the "We Are the Future" concert
on an exclusive basis from July 2 until August 3 in participating North
American stores. Starbucks will contribute 100 percent of the purchase
price of the CD to "We Are the Future." The CD will sell for $12.95 U.S.
and $16.95 Canadian.
"We Are the Future," an initiative of The Quincy Jones Listen Up
Foundation, a 501(c) 3 charity, and Glocal Forum are working together to
create child centers in war-torn countries throughout the world. The
first child center opened in Kigali (Rwanda) on April 8, 2004. The next
five child centers will be in Addis Ababa (Ethiopia), Asmara (Eritrea),
Freetown (Sierra Leone), Nablus (West Bank-Gaza/Rishon Le'Zion) and Kabul
(Afghanistan).
"Around the world, millions of innocent children are killed, orphaned or
left homeless because of war" said Quincy Jones. "Last year we founded
"Are the Future" on one simple philosophy: Give children the tools to
create better lives and a peaceful world is possible. Abandon them, and
the cycle of poverty and violence will continue."
"We are privileged and honored to be part of this humanitarian endeavor,"
said Orin Smith, president and ceo, Starbucks Coffee Company. "Starbucks
has a long history of contributing to the lives of people in our
communities. Our support of 'We Are the Future' reflects the heart of our
values as a business, values that have been part of our company for more
than 30 years."
"We applaud Starbucks leadership and its commitment to the children," said
Ambassador Uri Savir, president and ceo, Glocal Forum. "It speaks to the
integrity of Starbucks as a company that truly cares. Glocal Forum and the
children could not have a better friend in the world."
"The concert that launched "We Are the Future" is one of the most powerful
events I've ever been a part of, and it is a true privilege to have helped
it happen," Jones added. "With the support of Starbucks, we are able to
offer a recording of this major event to engage music fans and raise
awareness for children living in war-ravaged communities. Please enjoy the
excitement and the great music we experienced on that memorable night."
The "We Are the Future" concert was created by Quincy Jones 19 years after
producing the legendary "We Are the World" recording session. The concert
was broadcast globally in cooperation with sponsors: MTV, Yahoo and XM
Satellite Radio. A DVD and book of the concert are expected to go on sale
later this year. The live recording premiered a new song, "We Are the
Future," featuring Karina Pasian, a 12-year old prodigy, who provides lead
vocals backed by an ensemble of stars.
The "We Are the Future" concert was executive produced by Quincy Jones in
association with the Rome based production company Zone Attive, and
directed by award-winning director Julia Knowles. The "We Are the Future"
campaign is the collective dream of Quincy Jones' Listen Up Foundation;
The Glocal Forum, the nonprofit organization designing and implementing
"We Are the Future" programs and founded by chief Oslo Peace Accords
negotiator Uri Savir; the City of Rome, led by Mayor Walter Veltroni; and
visionary leader for peace Hani Masri. Together in a strategic
partnership with the World Bank and its president James Wolfensohn, the
"We Are the Future" co-founders are working to improve the lives of
children victimized by conflict. For more information about "We Are the
Future," go to www.wearethefuture.com.
Starbucks Corporation is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 8,000 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that produce
social, environmental and economic benefits for communities in which it
does business. In addition to its retail operations, the Company produces
and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShot
coffee drink, and a line of superpremium ice creams through its joint
venture partnerships. The Company's brand portfolio provides a wide
variety of consumer products. Tazo Tea's line of innovative premium teas
and Hear Music's exceptional compact discs enhance the Starbucks
Experience through best-of-class products. The Seattle's Best Coffee® and
Torrefazione Italia® Coffee brands enable Starbucks to appeal to a broader
consumer base by offering an alternative variety of coffee flavor profiles.
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