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Corporate Social Responsibility
News
6.25.2004 ET
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Nike's Portland Factory Store Celebrates 20 Years As A North/Northeast Portland Neighbor
Store's Community Investment Hits $1 Million as 20 Grants of $5,000 Each Awarded to Local Non-Profits
(CSRwire) PORTLAND, Ore. - Community members, elected officials and Nike
executives gathered in Northeast Portland today to celebrate one citizen's
vision for the area, which, for the past 20 years, has helped create jobs,
foster economic growth, and has resulted in $1 million in corporate
donations to non-profit organizations in the local area.
Nike USA Operations President Gary DeStefano was joined by Oregon Governor
Ted Kulongoski, State Senator Margaret Carter, former 1972-76 Portland
Trail Blazer and the factory store's first manager La Rue Martin, and Carl
Talton a recipient of one the store's first grants, to honor Portland
resident Ron Herndon.
Herndon, now Chairman of the Board of the National Head Start Association
and Director of Albina Head Start, approached Nike 20 years ago and urged
the company to build its first ever factory store on Martin Luther King
Jr. Boulevard (then called Union Avenue).
"Two decades ago, Ron talked, and we listened. He led a community-wide
effort that helped convince Bob Woodell, Nike's then president, to open
our first factory store--not only the first in Oregon, but anywhere in the
world--right here in Northeast Portland," said DeStefano at today's
ceremony. "Twenty years later, we continue to be a proud North/Northeast
Portland neighbor. We're committed to helping inspire the kind of
entrepreneurship, economic growth, and access to resources that promotes a
thriving community for residents and business owners."
As part of the store's anniversary celebration, University of Oregon head
football coach Mike Bellotti along with La Rue Martin and the store's
current manager Steven Shane helped host the factory store's open house
from noon-3 p.m. for area neighbors. The celebration included food,
entertainment and networking opportunities for community organizations.
"Nike has been a key economic driver for this community, and they are to
be congratulated not only for doing business here for the last 20 years,
but for being one of the first area businesses to stand up and declare
Northeast Portland as a viable community to do business in," said Ron
Herndon, who led the Black United Front in the 1980s and served as a
catalyst for encouraging businesses, including the Nike Factory Store, to
locate in the community. "Northeast Portland has seen incredible change in
the last two decades that simply could not have happened at the speed it
did if it were not for the significant commitments made by Nike and others
in the business community--both in terms of achieving economic reward and
providing community investment."
When the Nike Portland Factory Store opened in 1984, it pledged to donate
a portion of the store's profits to community-based non-profit
organizations. Since that time, the Portland Factory Store Grant Program
has donated more than $900,000 to organizations. To bring the factory
store's 20-year community investment in North-Northeast Portland to a
total of $1 million, Nike expanded its grant program this year to 20
$5,000 grants, bringing the total grant amount for 2004 to $100,000. In
2002, Nike renewed its commitment to donate $50,000 a year through 2007.
The store has been at its current location, 2650 NE Martin Luther King,
Jr. Blvd., since 2000.
As part of the day's festivities, Nike honored this year's grant
recipients. Each non-profit organization was awarded a $5,000 grant* to
support programs in the following areas: youth sports and
recreational/physical activity; education and mentoring; and economic
development for minorities, women and youth.
Grant recipients for the 2004 Portland Factory Store Grant Program are:
| Organization | Program Description | | Albina Head Start | Summer
Computer Learning Camps to elementary school students | | CASA for Children | Recruit, train, and assign three new CASA
volunteers | | Chess
for Success | Add three new after-school chess programs
in Northeast Portland | | Community Cycling Center | Get Linked after
school bicycle safety program | | Ethos, Inc. | Hip-Hop and Urban Music
Project (THUMP) | | Hacienda Community Development Corporation | Youth photo project, including a traveling
exhibit | | Incight | Education Engagement
Program | |
| Irvington Elementary School Parent Teachers Association
(PTA)* | Making the Most of Miles program | |
| King
School* | To bring the Oregon Ballet Theatre to King
School | |
| Lao American Foundation, Inc. | Laotian
Youth Leadership Club, tennis club, traditional dance club and development
of a business directory | |
| Oregon Zoo | Zoo's Urban
Nature Overnights (UNO) program | |
| Peninsula Children's
Center | Field trips and recreational
activities | |
| Portland Community Media | Adventures in
Television: Media Youth in Action | | Portland Habitat for Humanity | Play area in the 14-home community being built at 44th & NE
Killingsworth | | Portland Youth Builders | WomenBuild
Construction Training Program | | Rebuilding Together Portland | Serve
low-income women, children, and disabled homeowners to live in warmth,
safety, and independence | | Sabin Community Playground Improvement Project | Safe, accessible and environmentally friendly playground and
greenspace | | Schoolhouse Supplies | Tools for
Schools | | Showtime
Athletics | Sponsoring 35 underprivileged kids for
basketball and clinic season | | TLC-TNT | Enhance current outreach
activities and extend the activities of TLC-TNT | | Warriors Sports Club | Increase athletic programs by adding other activities such as
clinics and workshops |
*The Irvington Elementary School Parent Teachers Association (PTA) and
King School will share one $5,000 grant.
About Nike
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of
hockey equipment; Cole Haan®, which designs, markets, and distributes fine
dress and casual shoes and accessories; and Hurley International LLC, which
designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories. For a state-by-state listing of the 13
Niketown Retail Stores and 76 Nike Factory Stores, visit http://niketown.nike.com/locator.jhtml.
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