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Corporate Social Responsibility
News
6.11.2004 ET
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Nike Factory Stores Announce First NikeGO Grants
10 Community-based Non-Profits Receive $5,000 Each to Help Get Kids
Moving
(CSRwire) PORTLAND, Ore. - NIKE, Inc. today announced its first NikeGO Factory
Store grants, a way to recognize and reward local non-profit organizations
dedicated to helping kids get active through sports and recreational
activities. In its first year, the program will award 10, $5,000 grants
($2,000 in cash and $3,000 in product) to organizations in 10 local
factory store communities and plans to expand the number of grants and
markets in the future.
"NikeGO is Nike's long-term commitment to getting kids more physically
active to help improve their lives, and reconnect with the joy and fun of
physical activity," said Ed Stair, Nike's GM of Factory Stores in the
United States. "We hope the NikeGO Factory Store Grant Program will help
bring NikeGO to the company's more than 70 factory stores located across
the country."
Each year, the NikeGO Factory Store Grant Program will seek to award
organizations committed to helping get kids active through sports or
recreational physical activities. Qualifying non-profit organizations and
their programs must meet the following criteria to be eligible for a grant:
involve 8-15 year olds; increase youth physical activity; measure impact;
and be fun, sustained programs created or requested by kids.
Applications for the 2004 program were made available at Nike Factory
Stores in select markets March 1 through April 23. The following
organizations were awarded grants:
1. Boys & Girls Club of Imperial Beach - Imperial Beach, CA
2. Snap-Hold-Kick Clinics - Fontana, CA
3. Boys and Girls Club of Jackson County - Commerce, GA
4. After School All Stars - Orlando, Fl
5. Howell Highlander Basketball Camp - Howell, MI
6. East End Titans Baseball - Riverhead, NY
7. Boys & Girls Club of Lancaster - Lancaster, PA
8. Charles Davis Foundation - Nashville, TN
9. San Marcos Parks & Recreation Department, San Marcos, TX
10. Friends of Youth - Redmond, WA
"No matter the causes -- school funding cuts, lack of phys-ed programs,
shortage of facilities, computers and the Internet, or plain old apathy --
the unvarnished truth is that kids today are not involved in enough
physical activity to achieve and maintain a healthy lifestyle," said Molly
White, Director of Nike U.S. Community Affairs. "We want to support
community-based solutions that help kids have fun and get moving."
About NikeGO
NikeGO is Nike's signature U.S. community affairs initiative and the
company's long-term commitment to getting kids more physically active. The
program's mission is to increase physical activity in youth ages 8 15,
offering them the support and motivation to become physically active, stay
healthy and have fun. Nike committed more than $10 million last year in
cash and products to get kids moving and targets to increase that amount
in the current year through programs such as PE2GO. Visit www.nikego.com for
additional information.
About Nike
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of
hockey equipment; Cole Haan(r), which designs, markets, and distributes
fine dress and casual shoes and accessories; and Hurley International LLC,
which designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories. For a state-by state listing of the 13
Niketown Retail Stores and 76 Nike Factory Stores, visit http://niketown.nike.com/locator.jhtml.
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