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Corporate Social Responsibility
News
4.12.2004 ET
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LOHAS 8 Trailblazes Into Los Angeles With With Innovative New Forum Showcasing The Business Of Conscious Commerce
First Event of Its Kind to Bring Together Fortune 500 Business Leaders, the Entertainment Industry, LOHAS Industry Pioneers and Next Generation LOHAS Leaders under One Solar Powered Roof
(CSRwire) Broomfield, CO – Combining the think-tank appeal of LOHAS
events past (Lifestyle of Health and Sustainability) with a progressive,
forward thinking agenda, the LOHAS 8 Forum is already generating strong
buzz among mainstream corporations and the Hollywood community alike. The
LOHAS 8 Forum: The Business of Conscious Commerce being held at The
Ritz-Carlton, Marina del Rey, Calif., on May 12th - May 14th will uniquely
highlight how media and entertainment is being leveraged to educate, shape
and influence consumer behavior and purchasing decisions while promoting a
Lifestyle of Health and Sustainability.
Both attendees and speakers of the LOHAS 8 Forum will experience a rare
networking opportunity and actively participate in the mainstreaming and
growth of the LOHAS industry.
“By moving the LOHAS conference to Los Angeles this year, we are
looking to create a more widespread mainstream appeal of the LOHAS message
and further perpetuate the critical dialogue between the pioneers of the
LOHAS movement and emerging thought-leaders,” says Brad Warkins,
President, Conscious Media. “We anticipate this year's event to
offer an influential platform where leading executives will have the
opportunity to translate the knowledge they garner at the event to their
own respective businesses and communities.”
In addition, LOHAS 8 will feature a number of trend-setting and
interactive programs that will further illustrate the LOHAS way of life
including a High Tech Zen Experience Lounge; all organic and
natural cuisine created by celebrity chefs; and, an exclusive performance
with the extreme athletes of the Action Sports Environmental Coalition, an
organization that demonstrates how next generation sustainable leaders are
creating enormous impact on the youth market share and the future of
sustainability.
Leading participating companies already include: Time Warner, Sony,
General Electric, Ford Motor Company, White Wave, Patagonia, Gaiam,
Seventh Generation, Spectrum Organics, American Apparel, as well,
non-profit organizations as Co-Op America, ECO, Ecolutions, Environmental
Media Association, and Global Green.
LOHAS 8 FORUM HIGHLIGHTS
Note: The full Conference schedule can be found at www.LOHAS8.com
High Tech Zen Experience Lounge: In addition to the main
conference agenda, LOHAS 8 will feature a networking and respite lounge
that is designed with a rich, organic, modern edge. Participants are
encouraged to exchange thoughts and ideas in a relaxed, engaged setting or
take some time to experience a number of progressive and unusual LOHAS
products and treatments.
LOHAS Update: First look to see and hear new 2004 LOHAS industry
research and a discussion on what company mandates, goals and objectives
work to create a LOHAS company - featuring Jeffrey Hollender, President &
CEO, Seventh Generation and Lynnette Khalfani, CNBC Correspondent and
Author of Inventing Success.
Power Lunch: Each day lunch will feature a titan of the LOHAS
industry sharing his own personal and company experience rising to the top
of this growing market. Featured speakers include: Steve Demos, CEO, White
Wave and Michael Crooke, CEO, Patagonia.
Product Placement and Branding: A look at how companies can
leverage product placement and branding to increase sales of sustainable
products and services.
Power of Media and its influence on Sustainable Culture: Nina Utne,
CEO Utne magazine will be joined by a panel of media heavyweights for a
discussion on how media shapes and forms our passion and our perception of
health and sustainability.
The Role of Influential and Values Based Branding: What Role does
entertainment play in building values-based brands and influencing
consumer behavior featuring Debbie Levin, president of the Environmental
Media Association.
Fortune 500 Goes LOHAS: Sam Mandel; SVP, Time Warner will talk
about what role Fortune 500 companies can play as catalysts and
influencers in the area of social responsibility.
Health and Wellness Panel: Neil Blomquist; CEO, Spectrum Organic
Products and others explain how the diverse Health and Wellness sector is
shaping the future of business, government and culture
THE LOHAS 8 Forum is produced by Conscious Media, in association with
Matter Entertainment and Organic Works Marketing.
About Conscious Media
Conscious Media is a diversified media company that serves the needs and
interests of companies targeting conscious lifestyle consumers. Through
its various business units, the company provides unrivaled access to and
understanding of this growing marketplace, which numbers more than 68
million adults in the United States. Conscious Media's business units
synergistically provide media services that are unparalleled in their
ability to reach this demographic with integrity and authenticity. These
business units include: Visual Media, Advertising, Internet & Technology,
Industry Services and Publishing.
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