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Corporate Social Responsibility
News
3.17.2004 ET
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CSR News from:
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Starbucks Engages its Customers in a Celebration of Environmental Stewardship
(CSRwire) SEATTLE - Starbucks Coffee Company (Nasdaq: SBUX) is dedicating a
month to promote environmental awareness in stores throughout the United
States and Canada starting today through Earth Day (April 22, 2004). The
first-of-its-kind campaign for Starbucks will engage millions of customers
in a dialog of environmental stewardship.
The campaign highlights leading environmental initiatives the Company has
undertaken and simple steps customers can take everyday to reduce their
environmental impact at their local Starbucks and in their everyday lives.
Starbucks will promote its year-round commuter mug discount where
customers receive a $.10 beverage discount when using a reusable mug or
tumbler for their favorite beverage. Starbucks also encourages its
customers to take advantage of its Grounds for Your Garden program,
offering complimentary spent coffee grounds to customers, parks, schools
and nurseries for use in gardening.
To feature the meaningful contributions individuals can make in their
everyday lives to improve their environmental footprint, Starbucks will
include the following five tips from Earth Day Network (www.earthday.org) on its insulating cup
sleeves: (1) factor in fuel efficiency when shopping for a new car; (2)
make your environmental voice heard by registering to vote; (3) measure
your environmental footprint at earthday.org; (4) equip your home with
Energy Star certified products; (5) use an energy efficient showerhead.
“Starbucks has an opportunity to make a significant impact with this
campaign. We hope that by sharing stories of environmental stewardship we
will inspire our customers, partners (employees), and even other companies
to make environmental responsibility a way of life,” said Orin Smith,
president and ceo of Starbucks Coffee Company. “While we are
dedicating this time in our stores to the environment, we recognize that
environmental stewardship is an everyday commitment and a long-term
investment in our future.”
Starbucks has implemented a number of practices and programs to reduce its
environmental footprint. Starbucks has selected the following initiatives
to highlight during the month-long campaign:- Earthwatch
expedition sponsorship: Starbucks will sponsor 10 winners on an
Earthwatch expedition to assist in restoring Costa Rica’s rainforest
on a local ten-hectare coffee farm. Customers can enter to win sponsorship
of this Earthwatch Institute expedition online at www.starbucks.com/earthwatch
from March 17 through April 22, 2004.
- Local Earth Day events and environmental partnerships:
Thousands of Starbucks partners in the United States and Canada will
celebrate Earth Day by volunteering their time to the environment in local
communities.
- Waste reduction efforts in stores: In March, Starbucks is
giving every store partner in the United States and Canada a reusable
tumbler to reduce the use of paper cups while on their shift. Other
efforts that will be featured include: reducing the size of paper napkins
and the thickness of plastic store garbage bags to eliminate more than 1.8
million pounds of solid waste in 2004, and installing energy-efficient
lighting and water-efficient rinsers.
Customers can download the
Starbucks Corporate Social Responsibility Annual Report at www.starbucks.com/aboutus/csr.asp
to learn more about Starbucks environmental initiatives.
Starbucks Coffee Company is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 7,500 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that produce
social, environmental and economic benefits for communities in which it
does business.
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