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Corporate Social Responsibility
News
3.17.2004 ET
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CSR News from:
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Earthwatch Institute Announces Starbucks Sponsorship of 10 Expenses-Paid Opportunities to Join a Pioneering Forest Restoration Project in Costa Rica
(CSRwire) MAYNARD, MA--In celebration of Earth Day,
Starbucks Coffee Company has partnered with the non-profit Earthwatch
Institute to sponsor 10 individuals on an Earthwatch research expedition
to the coffee growing region of Costa Rica. Entries for the drawing may be
made online at www.starbucks.com/earthwatch.
Participants will be selected by random drawing on or about April 26,
2004.
The 10 winners will work closely with scientists and a local cooperative
of coffee growers to conduct a pioneering forest restoration project in a
region of Costa Rica where less than 10 percent of the original forest
remains. Based out of Agua Buena, Costa Rica, participants will plant
trees in experimental plots and measure seedlings to help determine the
success of the on-going restoration effort.
On the 12-day Starbucks-sponsored Earthwatch Expedition, participants will
be active members of the research team. They will live and work as field
researchers do and will experience the scientists' passion for their
subject and share in their discoveries and accomplishments.
Since 1972, Earthwatch Institute has offered the public the opportunity to
assist scientists on field research projects around the world. The
expeditions are an opportunity for personal enrichment and will help each
participant develop a deeper understanding of their role in building a
sustainable future.
"Earthwatch Institute creates community advocates for environmental
stewardship and Starbucks is proud to support their efforts by offering
this sponsorship," said Ben Packard, director of Environmental Affairs for
Starbucks. "Our hope is that the participants of the sponsorship gain a
broader awareness of the importance of environmental stewardship and share
their experience with their communities."
Information about the expedition can be found at your neighborhood
Starbucks location or online at www.starbucks.com/earthwatch.
Earthwatch Institute is an international non-profit organization
founded in 1971 which supports field research in cultural, environmental,
and biological sciences worldwide by offering members of the public unique
opportunities to work alongside field scientists and researchers. The
Institute's mission is to promote the understanding and action necessary
for a sustainable environment.
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