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Corporate Social Responsibility
News
2.09.2004 ET
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CSR News from:
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News Category:
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Nike to Host National Fitness Education Program for Fitness Leaders from 36 Native American Reservations in Oregon, Washington, and Idaho
"Train the Trainer" event to help more than 100 Native American fitness representatives implement new programs and address diabetes epidemic within the Native American community
(CSRwire) PHOTO OPPORTUNITY: Native fitness leaders invited to Nike
campus to be trained by Nike's staff of nationally certified instructors.
Training will include a variety of fitness clinics, nutritional classes,
youth programming workshops, and brainstorming sessions.
What? In November 2003, Nike and the Indian Health Service (IHS)
signed a Memorandum of Understanding (MOU) to collaborate on a promotion
of healthy lifestyles and healthy choices for all American Indian and
Alaska Natives. The MOU is a voluntary collaboration between business and
government that aims to dramatically increase the amount of health
information available in American Indian and Alaska Native communities.
The goal of the MOU is to help these communities gain a better
understanding of the importance of exercise at any age, particularly for
those individuals with diabetes. Diabetes has reached epidemic
proportions among Native Americans. Prevalence of type-2 diabetes among
Native Americans in the U.S. is 12.2 percent for those over 19 years of
age, with an 80-percent increase in type-2 diabetes in children and young
adults.
This unique "Train the Trainer" program is one of the first
implementations of the MOU. Working in conjunction with the Northwest
Portland Area Indian Health Board, Nike will host Native community health
representatives, health educators and fitness coordinators from 36
reservations for a series of fitness, nutritional and educational
workshops. Upon receiving training, these fitness leaders will return to
their respective communities with practical knowledge that will help
enable them to implement new fitness and nutritional programs for
potentially as many as 10,000 community members.
The partnership with IHS was forged through Nike's Native American Program
and is an extension of the company's commitment to help get Native American
communities more physically active and promote healthy lifestyles to help
improve their lives.
Who? The following individuals will be in attendance:
More than 100 Native fitness leaders from reservations in Oregon,
Washington and Idaho.
Sam McCracken, Nike's Native American Business Manager and former
chair of Nike's Native American Employee Network.
When? February 11-12, 2004. The news media is invited to observe
the following session:
Wed 2/11 10:15-11:45am: Session 1-Cardio clinic, Strength clinic and
Flexibility clinic
If you are interested in attending a different session, please contact
Jill Zanger (503.704.3821).
Where? Tiger Woods Center, Nike World Campus. One Bowerman Drive,
Beaverton, OR 97005
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