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Corporate Social Responsibility
News
7.03.2000 ET
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CSR News from:
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Microsoft Corporation
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News Category:
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Microsoft's Connected Learning Community Grants Enhance Programs at 35 Local Public and Nonprofit Organizations
(CSRwire) Emmanuel Hutchinson, a student at Tucson High School, gave up football to
attend classes at the Tucson-Pima Arts Council's Multimedia Arts Education
Center, a component of the Council's Arts Education Program. He found the
environment safe -- other kids didn't try to intimidate him and teachers
treated students like adults, with respect and trust. Since graduating
from the program in May, he's even returned to do a presentation using
posters he created with Microsoft Greetings 2000 software. Thanks to the
program, he's also found a career path -- Emmanuel wants to become a
computer graphic designer.
Connected Learning Community Grants
The Multimedia Arts Education Center offers a tuition-free intensive
computer mediated arts technology program for lower-income, middle school
students who otherwise might not have access to this kind of technology.
The rigorous 600-hour sequential learning program that takes place after
school and during the summer covers language arts, computer graphics,
computer animation, video production and the graduating students' final
portfolio of their best work created for a CD-ROM or Web site.
A $15,000 Microsoft Connected Learning Community (CLC) grant was used to
provide computers, software and printers to the nine May graduates and six
July graduates of this year's program. In addition, Microsoft provided new
software for the multimedia labs to help all of the students going through
the program.
"The students left the May graduation literally with their arms full of
software and equipment," said Dian Magie, executive director of the
Tucson-Pima Arts Council. "But it isn't just students who benefit from the
graduation gifts of computers and software; siblings and parents are also
able to use the computers that go into these homes."
Through its CLC grants, Microsoft seeks to enhance learning and
communication in disadvantaged communities by expanding access to
information technologies. The latest round of CLC grants provided $466,400
in cash and $3.85 million in software to 35 local non-profit and public
organizations. Microsoft makes CLC grants to public and nonprofit
organizations that connect people of all ages to learning resources. Cash
and software donations are awarded twice each fiscal year (in December and
May), and Microsoft employees volunteer their time throughout the year to
projects supported by CLC funding.
"Amazing things happen when you give people the resources they need," said
Bruce Brooks, Microsoft's director of Community Affairs. "Technology can
enable people and organizations to do great things. Our role at Microsoft
is to provide the tools and resources people need to achieve the goals
that they've set for themselves."
Microsoft's regional field offices work with community-based nonprofit
organizations to develop grant requests of up to $15,000 per project.
Software contributions are often made in addition to financial support.
CLC grants are initiated by Microsoft field offices and do not result from
unsolicited proposals.
Now in its fourth year, the CLC program has allocated 145 grants in 27
states and Washington, D.C. Cumulatively, awards have totaled more than
$1.9 million in cash contributions and $6.9 million in software.
Located in downtown Tucson, the Multimedia Arts Education Center is
designed to keep participants in school, encourage their graduation and
provide them with marketable skills in their community. Students learn to
use arts technology tools to express their creativity, develop critical
thinking skills and gain confidence in a respectful learning environment.
"I consider my challenge to be teaching the kids that writing is fun
because it requires imagination," said Norah Booth, a language arts
instructor at the center. "Not all of our kids are successes in school,
and when they can come here and be successful, it's very helpful. When
they finish, they end up with a computer -- something they would not have
been able to earn otherwise. That's a real advantage going into high
school. They see for themselves the connection between effort and
reward."
The Charlotte Symphony in Charlotte, N.C., received a CLC grant this year
to support MusicaLinks. A partnership between the Charlotte Symphony and
several local inner-city schools, MusicaLinks provides children with a
curriculum-based, multi-week residency taught by musician educators and
classroom teachers. Microsoft software will be used to illustrate abstract
concepts that the students must grasp to apply what they learn. Funding
from Microsoft goes towards compensating musicians and engaging outside
evaluators.
"Currently, some teachers and musicians are already employing technology
in the program, but the grant from Microsoft will allow us to more fully
embed it as a tool for instruction, assessment and documentation," said
Susan Miville, director of education for the Charlotte Symphony.
Teachers and musicians involved in MusicaLinks use music to teach math and
literacy by focusing on the mathematical/musical concepts of patterns,
fractions and ratios, and the literacy/musical elements of character
development, conflict and resolution.
"Children love to use computers and the potential for using them as an
interactive learning tool is tremendous, offering opportunities for
students to write stories and poems and generate computer illustrations,
to graph melodies and design patterns along with creating soundscapes,"
Miville said. "All of this enhances and reinforces the musical and
curricular concepts the students are learning as well as teaching them
computer skills."
According to Anita Strauss-LaRowe, director of development for the
Charlotte Symphony, "The software, of course, is worth its weight in gold
for some of these schools that do not have active PTAs, and they don't
have the resources. They just thought Christmas had come in June when they
got big boxes of software from us."
Created in 1983, the Microsoft Giving Program is one of the first
philanthropic efforts in the high-tech industry. The company's worldwide
charitable efforts are aimed at increasing access to technology for
disadvantaged communities and supporting community organizations that
focus on education, human services, civic development, the arts and the
environment. The company encourages employees to give to charity by
matching, dollar-for-dollar, employee charitable contributions up to
$12,000 per employee annually. More than 20,000 Microsoft employees
participate in the program.
"You've got to have multiple strategies to tackle a problem like access to
technology. So giving ends up being a combination of time, talent and
treasure," Brooks said.
Strauss-LaRowe agrees, describing a partnership with Microsoft's field
office in Charlotte that touches every aspect of what the Charlotte
Symphony does. "We were literally on 3x5 cards before we met up with our
Microsoft friends. They supplied us with software, they trained us on
Microsoft Office and email, and there's a team of volunteers that we call
our guardian angels who come and maintain our server. This relationship
continues -- they help us with everything we need to keep our systems
running. They've been here at one o'clock in the morning at times. They
are incredibly dedicated."
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