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Corporate Social Responsibility
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6.08.2000 ET
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Dell Combines Internet, Community Leadership To Prepare Youth For Success In Digital Economy
Study Concludes Local Students' Internet Proficiency On Par With National Average
(CSRwire) Dell, a world leader in Internet commerce and in helping customers build
businesses on the Web, today announced a new community initiative to help
better prepare Central Texas youths for a future in the Internet economy.
Last year, Internet-related jobs grew 68 percent in the United
States to account for 2.3 million new jobs, according to the University of
Texas Center for Electronic Commerce. As businesses continue to transition
to and build their businesses on the Web, demand for tech savvy employees
will rise dramatically -- becoming a competitive issue for businesses of
all sizes and across sectors.
In contrast, a Dell-commissioned study of the Internet-proficiency of
Central Texas youths showed the majority of local students are not as
Internet-ready as expected for youth living in one of the "Most Wired
Communities in America" according to Yahoo! Internet Life Magazine. Local
students scored on par with a national random sample, answering fewer than
half of the survey questions correctly. Additionally, the survey concluded
that of the students who regularly access the Internet, the majority do so
at home with their parents, leaving parts of the community without
home-based access at a disadvantage.
To address the gap between the overall Internet-readiness of area children
and the long-term workforce needs of Dell and its customers, the company
unveiled plans for a comprehensive community program that focuses on
preparing students for the opportunities that exist in a world driven by
technology. The program addresses the basic education, health and human
service needs of its neighbors as well as the need for additional and
targeted access to technology and computer training.
"As Dell helps its customers leverage the advantages of the Internet, we
must also help our kids take advantage of the many opportunities that
transition creates," said Tom Green, senior vice president and general
counsel of Dell and chairman of the Dell Foundation. "We believe Internet
and community leadership go hand in hand, and that we must equip our young
people for the digital economy, just as we are equipping our customers."
Recognizing that nutrition, healthcare and literacy are prerequisites to
education and technical literacy, Dell's program takes a building blocks
approach to community support. The new initiative addresses the
fundamental health and human services requirements of the communities
where Dell operates, recognizing that these needs must be met before
people and children can learn, work, play or prepare for success in the
Information Age.
It also focuses heavily on the need for quality education -- particularly
in the areas of math and science -- and the integration of technology into
traditional classroom settings.
Dell and the Dell Foundation will fund student education and after-school
enrichment, teacher technology training and technology access programs in
Central Texas and Middle Tennessee -- the company's principal locations.
Over the next 12 months, Dell will support community-based educational
programs and award grants to teachers who integrate technology and the
Internet into their everyday instruction through an innovative program
called Classroom Connections.
Dell is also providing funding for long-term research projects through the
University of Texas that study Internet use in historically disadvantaged
neighborhoods; electronic mentoring and volunteer opportunities for Dell
employees; and lastly, Internet training for classroom teachers.
"Dell is helping address some of the critical social equity issues that
are dominating parts of our community," said Austin Mayor Kirk Watson.
"Kids living in the 'Most Wired City in America' should not miss out on
the opportunities that exist in one of the fastest-growing technology
economies in the country."
The program announcement was made at the Carver Public Library in east
Austin, a recent recipient of a Dell equipment grant and one of the
libraries selected by Michael and Susan Dell to receive Wired for Youth
technology funding -- a Dell family initiative through the Austin Public
Library Foundation to get current technologies into the city's underserved
communities.
"Libraries like Carver are an excellent resource for families and kids to
access technology and the Internet, particularly for families who don't
have access at home," said Green. "Libraries and other community-based
technology resources are good examples of the kinds of programs we will
support because of their ability to take state-of-the-art technologies and
training into neighborhoods that need them."
Technology access is one of three major focuses of the new Dell
initiative, along with basic health and human services and education, said
Green.
Additionally, the company announced a new effort to facilitate employee
volunteerism using the Internet. A new online tool will match Dell
employees and nonprofit organizations from around the world. For more
information about Dell's new community initiative or to submit an online
funding request, visit
www.dell.com/us/en/gen/corporate/vision_000_initiatives.htm .
About Dell
Dell Computer Corporation (Nasdaq: DELL) is the world's leading direct
computer systems company, based on revenues of $27 billion for the past
four quarters, and is a premier provider of products and services required
for customers to build their Internet infrastructures. The company ranks
No. 56 on the Fortune 500, No. 210 on the Fortune Global 500 and No. 3 on
the Fortune "most admired" lists of companies. Dell designs, manufactures
and customizes products and services to customer requirements, and offers
an extensive selection of software and peripherals. Information on Dell
and its products can be obtained on the World Wide Web at www.dell.com.
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