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Corporate Social Responsibility
News
11.07.2003 ET
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Starbucks Make Your Mark Program in September Exceeds Program Goals
More than 110,000 Hours Volunteered Across the United States and Canada
(CSRwire) SEATTLE, WA - Starbucks Coffee Company (Nasdaq: SBUX) announced
today that its Make Your Mark program in September doubled its goal
of 50,000 hours of partner (employee) and customer volunteer time,
generating more than 110,000 volunteer hours by 27,000 partners and
customers. In support of the volunteer time, Starbucks is giving more
than $500,000 in financial contributions to the non-profit organizations
that benefited from the volunteer hours.
"Our partners and customers have shown a phenomenal commitment and
enthusiasm to their communities this September, setting the stage for what
will be a record year of volunteerism for the Make Your Mark
program," said Lauren Moore, director of Giving and Community Affairs at
Starbucks. "The Make Your Mark program is also creating touch
points for non-profit organizations throughout large and small
communities, offering non-profits new sustainable relationships with
volunteers, a financial contribution and a forum for communicating their
mission."
Volunteers donated their time to benefit more than 300 unique non-profit
organizations across the United States and Canada. Highlights from the
Make Your Mark program in September include:
Boston Zoo 2nd Annual Make Your Mark Event:
Seventy-two partners and 763 customers volunteered their time to work
behind the scenes at the Boston Zoo, cleaning exhibits, painting fences
and weeding. $15,000 was raised for the Boston Zoo.
Race for the Cure, Portland, OR: More than 4,000 customers
joined the Race for the Cure Make Your Mark team resulting in a
total of 9,736 volunteer hours and $15,000 for the Susan G. Komen Breast
Cancer Foundation.
Coastal Clean Up: More than 3,000 volunteers cleaned up
thirty-seven beaches and inland sites throughout the state of California,
raising more than $38,000 to be distributed to several non-profit
environmental agencies in California.
Toronto AIDS Walk: A group of 683 partners, families and
friends joined Team Starbucks for the 2003 Toronto AIDS Walk. This
enthusiastic team raised more than $15,000 Canadian for the AIDS Committee
of Toronto.
Northwest Harvest: Fifty-six partners and customers
volunteered 182 hours to package more than 12,000 pounds of corn on the
cob,12,500 pounds of onions, and 4,000 pounds of bell peppers for
dispersal in community food banks throughout the state of Washington.
Visit Starbucks.com for additional project results and information.
Established in early 2000, Make Your Mark is a year-round program
that supports and encourages Starbucks partners and their friends, family
and customers to volunteer in their communities. This program is
distinctive because Starbucks grants cash donations to non-profit
organizations in support of not only partner but also customer volunteer
hours. For the second consecutive year, Starbucks has made the Make
Your Mark program a primary focus for the company both internally and
externally during the month of September, with in-store signage,
advertising and a heightened presence on Starbucks.com.
The Make Your Mark program in September nearly doubled the
historical totals for the three-year-old program. From its inception in
2000 through August 2003, the Make Your Mark program generated
nearly 150,000 volunteer hours at more than 900 projects, with Starbucks
financial contributions totaling more than $750,000. With the new
September figures, the program, life-to-date, has generated 250,000
volunteer hours at more than 1200 projects, with financial contributions
exceeding $1.2 million.
Starbucks Coffee Company is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 7,000 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that
produce social, environmental and economic benefits for communities in
which it does business. In addition to its retail operations, the Company
produces and sells bottled Frappuccino® coffee drinks, Starbucks
DoubleShot™ coffee drink, and a line of superpremium ice creams
through its joint venture partnerships. The Company's brand portfolio
provides a wide variety of consumer products. Tazo Tea's line of
innovative premium teas and Hear Music's exceptional compact discs enhance
the Starbucks Experience through best-of-class products. The
Seattles Best Coffee® and Torrefazione Italia® Coffee brands
enable Starbucks to appeal to a broader consumer base by offering an
alternative variety of coffee flavor profiles.
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