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Corporate Social Responsibility
News
9.03.2003 ET
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CSR News from:
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Starbucks Make Your Mark Program Gives Back to Local Communities with more than 200 Volunteer Projects Across the United States and Canada in September
Starbucks Invites Customers to Join in Meeting Goal of 50,000 Volunteer Hours
Starbucks Teams with HP to Simplify the Volunteer Experience: Online Information and Project Registration on Starbucks.com
(CSRwire) SEATTLE, WA - Starbucks Coffee Company kicks off
its second annual Make Your Mark program in September. This year,
Starbucks has doubled its goal, aiming to generate 50,000 hours of partner
(employee) and customer volunteer time and contribute $500,000 to nonprofit
organizations across the United States and Canada. To meet these goals,
Starbucks has organized more than 200 community projects occurring during
the month of September. This year, customers can register for projects
online at www.starbucks.com.
"Encouraging volunteerism among our partners and inviting our customers
through the Make Your Mark program is one of the most important
ways we can make a positive impact on the communities where our partners
live and work," said Orin Smith, president and ceo of Starbucks Coffee
Company.
Established in early 2000, Make Your Mark is a year-round program
that supports and encourages Starbucks partners and their friends, family,
and customers to volunteer in their communities. This program is
distinctive because Starbucks grants cash donations to nonprofit
organizations based upon partner and customer volunteer hours. For the
second consecutive year, Starbucks will be inviting customers to join
partners in volunteer activities throughout the United States and Canada
during the month of September through in-store signage, advertising and
Starbucks.com.
"Starbucks is thrilled to be doubling the volunteerism and grant goals for
this year's Make Your Mark program in September," said Lauren Moore,
director of Giving and Community Affairs at Starbucks. "The Make Your
Mark program is unique in that it supports the volunteer hours of our
customers - uniting Starbucks partners and customers with a common goal of
building healthy communities."
To reach its September goal of 50,000 volunteer hours, Starbucks relied on
its alliance with HP, which developed an innovative solution to help
Starbucks track and manage the complexity of delivering hundreds of
September Make Your Mark volunteer projects throughout the United States
and Canada. Additionally, through Starbucks.com, HP is making it possible
for anyone to easily search by postal code for local volunteer
opportunities, register for local projects, and receive email
confirmations and reminders.
"HP shares Starbucks commitment to global citizenship and volunteerism,"
said Debra Dunn, senior vice president, HP Corporate Affairs. "I'm
excited that HP technology is making it easier than ever for people to
find community volunteer projects and get involved in the Make Your Mark
program."
Customers interested in participating in a Make Your Mark project
during the month of September can stop by their neighborhood Starbucks
location for information or visit www.starbucks.com to sign-up
online.
Starbucks Corporation is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 6,500 retail locations in
North America, Latin America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest quality coffee and the
Starbucks Experience while conducting its business in ways that
produce social, environmental and economic benefits for communities in
which it does business. In addition to its retail operations, the Company
produces and sells bottled Frappuccino® coffee drinks, Starbucks
DoubleShot(tm) coffee drink, and a line of superpremium ice creams through
its joint venture partnerships. The Company's other brands enhance the
Starbucks Experience through best-of-class products: Tazo Tea
Company offers a line of innovative premium teas, and Hear Music produces
and distributes a line of exceptional compact discs.
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