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Corporate Social Responsibility
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8.13.2003 ET
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New Challenge to Foundations: Invest in Social Mission, Says Article in Latest Stanford Social Innovation Review
(CSRwire) STANFORD, CA - In the Summer 2003 issue of the Stanford Social
Innovation Review, now arriving in subscribers' mailboxes, foundation
leaders need to look beyond their grant-giving activities to more
holistically pursue their organization's mission, argues Stanford Graduate
School of Business lecturer Jed Emerson. Spotlighting cases where
foundations have breached the "firewall" between their grant making and
fund management programs, Emerson illustrates the effectiveness of
bridging the "investment gap," which he describes as "the chasm between
the financial capital that foundations invest in economic worth and the
social capital through which foundations pursue investments in social
value."
Consider that in 2002, foundations gave away an estimated $30.3 billion,
yet held $476.8 billion in assets, Emerson reports. It is no mystery why
this happens, since by law, foundations are required to pay out a minimum
of 5 percent of their assets annually in grants. This summer, as debate
rages in Congress about raising that minimum by a few percentage points,
Emerson quizzically asks, what about that whopping 95 percent?
"For the vast majority of foundations," Emerson writes, "grants become the
sole vehicle by which they pursue their mission. What that means is that
for most foundations, 5 percent of capital returns is assigned in pursuit
of 100 percent of the institution's larger social mission, while 95
percent of capital assets are managed in pursuit of increasing financial
value, with zero percent consideration for the institution's social
mission."
In his call for foundation leaders to maximize the impact of their
organization's capital resources, Emerson expands upon five primary
methods to leverage a foundation's assets:
1) engaged investing of mainstream assets -- voting proxies;
2) socially responsible investing of core assets -- using "screens" that
can assist asset managers to ensure they do not invest in stocks that run
counter to the foundation mission;
3) investing in alternative asset classes and small and medium
enterprises, or startups;
4) low-interest loans and below market-rate investments in nonprofits; and
5) investing in a way that enables significant corporate transformation --
for example, providing venture capital to help achieve what a direct grant
cannot.
Grants, Emerson demonstrates, are only one tool among many for advancing
mission.
Building on the extraordinary success of its sold-out inaugural issue, the
Stanford Social Innovation Review, published by the Stanford
Graduate School of Business, continues to provide provocative insights and
research from world-class faculty on nonprofit management, philanthropy,
and corporate citizenship.
Other subjects addressed in the Summer 2003 issue of the Review include
corporate and nonprofit partnerships, nonprofit management, social
entrepreneurship, and organizational effectiveness. These subjects are
addressed in feature stories and the following departments:
"Upfront" comprises six to eight briefs summarizing ideas or survey
trends;
"Toolkit" spotlights strategies for improving management and
attaining the goals of social sector organizations;
"Case Study" examines actual management practices and lessons learned
in a social-purpose organization; and
"From the Frontlines" are first-person essays penned by individuals
on the frontlines of social service.
More information on these and other articles are available online: www.ssireview.com. A
one-year subscription costs $69.
The Stanford Social Innovation Review (SSIR) is published by the Center
for Social Innovation (CSI) of the Stanford Graduate School of Business.
The Review crowns an initiative launched three years ago with the founding
of the Center. Significantly expanded last summer, CSI was created to
promote innovative, effective, and efficient solutions to important social
problems by adapting business knowledge and experience to challenges faced
by the nonprofit sector.
The Stanford Social Innovation Review is made possible by the financial
support of CSI's investors, including philanthropists Louise and Claude
Rosenberg (MBA '52), Susan B. Ford, The William and Flora Hewlett
Foundation, and The David and Lucile Packard Foundation.
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