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Corporate Social Responsibility
News
3.10.2003 ET
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CSR News from:
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Fair Trade Pioneer Equal Exchange Hits 34% Growth in 2002
New Fair Trade Products & Unique Partnerships With Faith-Based Organizations Help Farmers During Tough Times
(CSRwire) CANTON, MA -- Equal Exchange, the nation's leading fair trade coffee
company, reports that the company's 2002 sales revenue grew 34% over 2001,
reaching a record $10,400,000. Almost half of the growth for the 17 year
old company resulted from their rapidly expanding Interfaith Program -
partnerships with congregations and faith-based organizations such as
Lutheran World Relief, United Methodist Committee on Relief, and the
Presbyterian Church USA. Equal Exchange's Interfaith Program sales alone
were $1,700,000 in 2002, an increase of 100% over 2001. Company sales
across all sectors were also boosted by a new 12 oz. packaged product
line, new coffees such as Love Buzz, Espresso Euphoria, Kafe Haiti and
especially by their new fair trade certified, organic hot cocoa mix, whose
sales exceeded projections.
Equal Exchange's Interfaith Program is a unique system of collaborations
with national faith-based organizations that is built upon their shared
interest in addressing the underlying causes of rural poverty in
developing nations. Both Equal Exchange and the partnering organizations
believe a key to enabling small-scale farmers to break the cycle of
poverty is to address basic inequities in international trading relations.
Equal Exchange works with its partners to develop educational materials for
use in the congregations that address the social and environmental concerns
around the coffee and cocoa trades. The company also makes available a
customer service system created from the ground up exclusively for
handling the orders, and educational needs, of faith-based communities.
To date, 5,600 places of worship have participated in Equal Exchange's
Interfaith Program and formal partnerships with 6 groups have been
established: Lutheran World Relief, United Methodist Committee on Relief,
the Presbyterian Church USA, the Unitarian Universalist Service Committee,
the American Friends Service Committee and the Church of the Brethren.
Another area of growth for Equal Exchange was its expanded sales to
mainstream supermarkets. Some of these sales were due to the company's
expanded line of 21 different 12 oz. packaged coffees. During 2002 the
company initiated new sales to Stop and Shop supermarkets in Connecticut
and Massachusetts, Albertsons in Oregon and Washington, and expanded its
sales to Shaw's supermarkets throughout New England.
Thanks to the substantial increase in sales Equal Exchange was able to
support - via fair trade purchasing - more small farmer co-ops (29), in
more sectors (5), in more countries (14), than ever before. Equal Exchange
estimates its purchases generated $1,200,000 in extra income above what
farmers would have received under normal market conditions. The extra
income comes at a critical time as the world market price for coffee has
been at or near record lows since 2001, and has created wide-spread
destitution, hunger and migration out of rural areas.
Equal Exchange, the pioneer and U.S. market leader in fair trade coffee
since 1986, is a full service provider of high quality, organic coffee,
tea and hot cocoa to supermarkets, cafés, and places of worship across
North America. 100% of Equal Exchange products are fairly traded,
benefiting 29 small farmer cooperatives in 14 countries around the world.
In keeping with its business philosophy Equal Exchange is a worker
cooperative, owned and controlled by its employees. More information is
available at
www.equalexchange.com/PR
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