10.02.2008 - 08:00am ET

(CSRwire) PETALUMA, CA. – October 2, 2008 - HydroPoint Data Systems Inc., provider of the WeatherTRAK(R) Smart Water Management solution, today announced the next webcast in its Sustainability 2.0(TM) Educational Series. The webcast, "Guidelines for Achieving Smart Water Management," outlines Sustainability 2.0 strategies that bring immediate ROI while delivering on water conservation goals. The webcast will be co-hosted by The Coca-Cola Company and HydroPoint on Friday, October 10, 2008 at 2 pm ET.

With drought conditions becoming more prevalent across North America, the sharp decline in the world's water supply has meant a dramatic increase in water rates, which now outpace oil and gas prices. This in turn has resulted in an immediate need for businesses to reduce their water footprint.

It is critical for all organizations – from Wall Street to Main Street, as well as government – to evaluate their water footprint as part of their conservation efforts. This webcast will examine Sustainability 2.0 Smart Water Management strategies that eliminate the greatest areas of water waste and exceed conservation and cost-saving goals.

Jeff Foote, director of environment and water resources for The Coca-Cola Company, will discuss the company's experience with Smart Water Management initiatives and how it reduces water consumption throughout the company's entire supply chain. Foote will also discuss the criteria the company uses to evaluate sustainability programs and the metrics and tools put in place to measure programs, manage progress and report successes.

Sustainability 2.0 strategies fuse economic and green benefits, enabling conservation programs to produce accountability and ROI for lasting financial and environmental returns. Organizations that have implemented next-generation sustainability programs have realized substantial cost savings by reducing their corporate water footprint.

According to the recent Frost and Sullivan "Going Green Survey," CEO's are the leading champions for sustainability initiatives; nearly 70 percent of C-level executives perceive sustainability programs as a competitive advantage. Additionally, more than two-thirds of senior executives polled identified achieving sustainability as a growth opportunity for their companies. The majority of respondents also reported that their company's rate of investment in sustainability initiatives is expected to increase.

"Webcast participants will gain the knowledge to launch, measure, manage and report on successful Smart Water Management strategies," said Christopher Spain, founder and chief strategy officer for HydroPoint. "Sustainability 2.0 strategies deliver significant financial benefits to corporate bottom lines, quickly offsetting any initial investment. By implementing Sustainability 2.0 strategies, companies enjoy a competitive advantage and achieve corporate growth objectives."

Sustainability 2.0 strategies are enabled by HydroPoint's WeatherTRAK Smart Water Management solution. Proven to save four times more water and expenses than traditional urban water conservation practices, the WeatherTRAK solution eliminates waste by dynamically adjusting water output based on landscape needs and changes in local weather conditions. Companies apply cost savings realized through WeatherTRAK Smart Water Management to fund other critical technology infrastructure projects throughout the enterprise.

To register for this Sustainability 2.0 Educational Series webcast from HydroPoint and The Coca-Cola Company, go to: www.hydropoint.com/coke

Sustainability 2.0 Educational Series
HydroPoint launched the Sustainability 2.0 Educational Series in September 2008 to advance the company’s vision of coupling strong financial benefits with delivering on sustainability goals. The series, consisting of webcasts, tradeshows and speaking engagements, promotes the realization of Sustainability 2.0, focusing strongly on reducing a company’s water footprint and related practices.

Information about upcoming Sustainability 2.0 Educational programs, including webcasts and events, can be found here: www.hydropoint.com/coke

About HydroPoint Data Systems, Inc.
HydroPoint, founded in 2002, is the market and technology leader in smart water management. The company's WeatherTRAK solution conserves more water than previous urban water conservation technologies by a factor of four. The WeatherTRAK solution uniquely delivers a multitude of financial and environmental benefits by revolutionizing management of the area of greatest waste in urban water use: landscape irrigation. Proven in 23 independent studies, the WeatherTRAK solution saves water, reduces energy demand and protects water quality while it minimizes liability and expense exposure. In 2007 alone, 15,000 WeatherTRAK subscribers saved over 6.7 billion gallons of water, 26.9 million kilowatt hours of power and 36.1 million pounds of CO2 while they returned $60 million to their bottom lines. Headquartered in Petaluma, Calif., HydroPoint is privately owned and operated. More information can be found at http://www.weathertrak.com.

WeatherTRAK is a registered trademark of HydroPoint Data Systems, Inc.

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