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Corporate Social Responsibility
News
10.02.2008 - 07:00am ET
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"Unlikely Alliances" Advertising Campaign Wins 2008 EthicMark(R) Award
Matt Williams of The Martin Agency accepts award from Martha Shaw of the EthicMark(R) Advisory Board
(CSRwire) OJAI, CA. - October 2, 2008 - The World Business Academy
presented its 2008 EthicMark(R) Award for
"advertising that uplifts the human spirit and society" yesterday, October
1st, at the Green Media Show(TM) Conference
and Expo to the Alliance for Climate Protection and The Martin Agency
for their "Unlikely
Alliances" campaign.
World Business Academy President Rinaldo Brutoco said, "We congratulate
the Alliance for Climate Protection and The Martin Agency for setting a
new benchmark for the role of advertising in highlighting creative options
for our global future."
The 2008 EthicMark(R) Award was presented by its founder, global futurist
Hazel Henderson, co-chair with Rinaldo Brutoco of the World Business
Academy's EthicMark(R) Advisory Board, and by Tim O'Connor, President of
the Pythagoras Group, and Martha Shaw, President of Earth Advertising,
both also members of the EthicMark(R) Advisory Board.
Matt Williams, Senior Vice President and partner of The Martin Agency,
accepted the award on behalf of the Alliance for Climate Protection and
The Martin Agency. "The Martin Agency and the Alliance for Climate
Protection are honored to receive the 2008 EthicMark(R) Award," said
Williams. "Our 'Unlikely Alliances' campaign has evolved."
The Alliance for Climate Protection is a nonprofit, nonpartisan effort
founded by Nobel Laureate and former Vice President Al Gore. The goal of
the Alliance is to build a movement that creates the political will to
solve the climate crisis by persuading people of the importance, urgency
and feasibility of adopting and implementing effective and comprehensive
solutions for the climate crisis. "Building public support for a complex
issue like solving climate change is a challenging task," said Cathy Zoi,
CEO of the Alliance. "The team at The Martin Agency helped create a
memorable and iconic image with the 'Unlikely Alliances' campaign and
conveyed a strong message that it will take Americans of all political
stripes to tackle the climate crisis."
Hazel Henderson added, "This 'Unlikely Alliances' campaign was selected
from entries from all over the world and points the way for advertising to
achieve its true potential as an agent for creating positive futures for
the human family
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