7.10.2008 - 02:27pm ET

(CSRwire) NEW YORK, July 10 /PRNewswire/ -- PUIG USA announced today the launch of BLUE SEDUCTION for WOMEN, a fragrance by Antonio Banderas, and the charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/ Equity Fights AIDS. As part of the partnership, Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS for each gift set of BLUE SEDUCTION for WOMEN sold during the 2008 holiday season.

Didier Main de Biran, General Manager of PUIG USA joins noted actor Antonio Banderas on Thursday, July 10th at Cedar Lake Dance Theatre, to announce the partnership. As part of the celebration, select members of the cast of the Tony Award(R)-winning Best Musical, In The Heights, performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center. Luis Salgado, assistant Latin Choreographer for In the Heights, and founder of R. Evolucion Latina, created a special performance for the event to incorporate the message of giving back to the community.

"I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and In The Heights as part of this launch and partnership," said Banderas. "I'm proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS."

"For over ten years, PUIG USA has been working with Antonio Banderas to create seductive fragrances. Our fifth fragrance together, BLUE SEDUCTION for WOMEN, is no exception and we are delighted to support Broadway Cares/ Equity Fights AIDS with our charitable commitment," said Main de Biran.

Broadway Cares/Equity Fights AIDS supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS. Broadway Cares/ Equity Fights AIDS works hard to ensure that the money raised is spent carefully and wisely, on programs where funds can have the maximum possible impact.

"We have had a long-standing relationship with PUIG USA and Antonio Banderas and are thankful for their continued pledge. As part of the celebration, select members of In The Heights will perform alongside several of the organizations we work with, House of the Roses, Ballet Hispanico School of Dance, and R. Evolucion Latina," said spokesperson Broadway Cares / Equity Fights AIDS.

PUIG USA and Antonio Banderas Seductive Fragrances continues to support Antonio Banderas' pledge to the arts and the community with charitable partnerships.

ABOUT PUIG USA
PUIG USA is a subsidiary of PUIG Beauty & Fashion Group, a multi-national company operating in the perfumery, personal care, cosmetics and designer fashion sectors. PUIG USA currently markets a distinct line of high-powered, premium-quality brands to the U.S. fragrance consumer. Presently, PUIG Fragrances products are distributed in more than 150 countries via a network of 40 subsidiaries worldwide.

ABOUT BROADWAY CARES
Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation's leading industry-based, nonprofit AIDS fund raising and grant making organization. BC/EFA is the on-going, committed response from the American theater community to an urgent worldwide health crisis. By drawing upon the talents, resources and generosity of this community, BC/EFA raises funds for AIDS-related causes across the United States. Since it's founding in 1988, BC/EFA has raised over $140 million for critically needed services for people with AIDS, HIV, or HIV-related illnesses.

ABOUT IN THE HEIGHTS
In The Heights began as an original musical conceived by Lin-Manuel Miranda. During its Off-Broadway run at 37 Arts, In The Heights quickly became an audience phenomenon and a critical success. The show has garnered huge cache of accolades, including four Tony(R) Awards, including Best Musical; Outer Critics' Circle Award and Lucille Lortel Award for Best Musical.

ABOUT R. Evolucion Latina
R. Evolucion Latina is an open invitation to experience the greatness of an active Latin community. It is an artistic movement with the means of strengthening, educating and collaborating with each other through the arts. For more information, visit www.revolucionlatina.org

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