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Corporate Social Responsibility
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7.09.2008 - 11:30am ET
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Marketing Strategist David Meerman Scott Assisting USA Cares Program
Share A Minute helping military families one minute at a time
David Meerman Scott
(CSRwire) RADCLIFF, KY. - July 9, 2008 - Online thought leadership and viral
marketing strategist David Meerman Scott,
bestselling author of "The New Rules of Marketing & PR," has agreed to
support USA Cares, the premier source of
granted assistance for military families in the United States, and its
fundraiser Share A
Minute by giving advice for their marketing efforts.
"I teach entrepreneurs and organizations how to harness the power of the
Web for success," Scott said. "I really like the USA Cares programs to
help families of service men and women and I wanted to help. Considering
my expertise, I thought that advice on the use of the Web would be
worthwhile to USA Cares and the families they serve."
Scott has appeared on "FOX Business" and "MSNBC Your Business" as well as
in many notable publications including "The Wall Street Journal" and "The
Washington Post."
University of Virginia student and USA Cares volunteer Alex Cortes is
running the viral marketing campaign for Share A Minute. He said he's
looking forward to working with Scott. "I believe young people are
yearning to help out our servicemen and women. All we have to do is let
them know how they can. David's expertise in the field of viral marketing
will be of great help in effectively reaching out to this mass
audience."
"America is facing a growing perfect storm that threatens our military
families. It's the invisible wounds of war, like post traumatic stress
disorder and traumatic brain injury, home foreclosures, and the
challenging economy compounded by multiple deployments that is unlike
anything we have seen before," USA Cares founder Roger Stradley
said.
Share A Minute will raise funds to assist
USA Cares and its
goal: asking Americans to donate $25.00 to represent one minute of a
Soldier, Sailor, Airman or Marine's full 525,000-minute annual tour of
duty. Those minutes quickly add up to create hardships for soldiers and
their families during deployment or when they return, and it costs USA Cares $25.00 a
minute to help these families ease the burden of being separated.
USA Cares welcomed
the chance to hear from Scott in its efforts to spread the word about Share A Minute online.
"Today people turn first to the Web to find answers to their problems and
to research potential solutions," Scott said. "I hope that some of my
ideas will help make it easier for families to find the help they need
through the good work of USA Cares."
"David Meerman Scott is a well-known expert in viral online marketing, and
we're honored that he's willing to give us some advice," Stradley said.
Scott joins other Share
A Minute supporters, including Dennis
Miller, comedian and radio show host; Mike "Titan" O'Hearn, a four-time
Mr. Universe and actor; Bryan Anderson, an Iraq War
veteran and Purple Heart recipient; and Michelle Fournier, a Army
reservist who has served tours in Iraq and is preparing for another
deployment.
Stradley said there is no doubt that Americans will help by donating. "Our
nation has a level of compassion that is unmatched in the world."
USA Cares currently
receives more than 100 new requests for assistance a week. Dedicated staff
and volunteers work through every one of them, one at a time, with the
determination and commitment to quickly resolve the issues and allow the
military families to receive the assistance needed. "USA Cares is out there actually
providing financial assistance to solve these problems – we're not just
talking about them," USA
Cares Executive Director Bill Nelson said.
To share a minute, go to http://www.usacares.org/ and click on
the Share A Minute
logo or call 1-800-773-0387 for more information.
About USA Cares and
Share A Minute
USA Cares is a
nonprofit 501(c)(3) organization that helps military families bear the
burdens of service with financial and advocacy support. Its mission: to
assist wounded warriors and their families, to prevent home foreclosures
and evictions and to help with basic needs during financial crisis. Share A Minute asks
Americans to donate $25 to represent one minute of a Soldier, Sailor,
Airman or Marine's full 525,000 minute tour of duty. In 2007 USA Cares helped 98
wounded service members; saved 192 homes from foreclosure or families from
eviction in partnership with The Homeowners Preservation Foundation; and
provided 4,146 requests with other forms of assistance. Families anywhere
in America can apply for assistance through the USA Cares web site, jrevell@usacares.org, or by calling
1-800-773-0387. For more information on USA Cares contact jrevell@usacares.org.
About David
Meerman Scott
David Meerman Scott is a bestselling author and an online thought
leadership and viral marketing strategist. The programs he has developed
have won numerous awards and are responsible for selling over one billion
dollars in products and services worldwide. He is the author of the number
one best selling PR and marketing book "The New Rules of
Marketing and PR: How to use news releases, blogs, viral marketing and
online media to reach buyers directly," which was named by BNET (the
management and strategy site run by CNET Networks) as one of the top 10
business books of all time. It is being translated into 19 languages,
including Japanese, Chinese, Russian, Korean, Czech, Finnish and other
languages. Scott has lived and worked in New York, Tokyo, Boston, and Hong
Kong and has presented at industry conferences and events in over twenty
countries on four continents. For more information, go to http://www.davidmeermanscott.com ,
check out his blog at http://www.webinknow.com, or e-mail david@davidmeermanscott.com.
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