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Corporate Social Responsibility
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6.25.2008 - 09:00am ET
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Thirsty For A Cause? Try Some Virtual Lemonade!
A first-of-its-kind virtual lemonade stand will raise money for Alex’s Lemonade Stand Foundation
(CSRwire) IRVINE, CA,. - June 25, 2008 - Is there any better cup of lemonade to buy
than one that works to find a cure for pediatric cancer? The world's
first virtual lemonade stand goes live tomorrow, selling very special cups
of lemonade on behalf of Alex's Lemonade Stand Foundation (ALSF).
For only $1 each, anyone can purchase virtual cups of lemonade at the
online lemonade stand, www.lemonadestandforlife.com.
To help spread the word about the important work that ALSF is doing,
purchasers can share cups of lemonade from the stand – via email –
with family and friends.
"Pediatric cancer affects the lives of far too many families in our
country," said Doug Speck, president and chief executive officer for Volvo
Cars of North America."Our mission, as a founding sponsor of ALSF, has been
bringing awareness to the cause and raising money to help these kids.
Purchasing virtual cups of lemonade – and sharing them online – is
simple, fun and it helps ALSF in a big way."
Volvo is kicking off the grand opening of the stand by purchasing the
first 200,000 cups. One hundred percent of the virtual lemonade stand
proceeds go to ALSF.
Cups of lemonade purchased at www.lemonadestandforlife.com
between June 25 and July 31, 2008, will help find a cure for pediatric
cancer and even save Volvo owners money on their next service appointment
at Volvo dealerships.
For every cup purchased on the site during this time period, Volvo drivers
will receive a discount for the same amount, up to $100, on their next
service visit at any U.S. Volvo retailer. Service discounts are redeemable
Sept. 1, 2008 through Aug. 31, 2009.
About Volvo and ALSF
Alex and her lemonade stands first caught the attention of Volvo in 2002
when she received an inaugural Volvo for life Award nomination. The awards
program honors hometown heroes doing extraordinary things in their
communities. Alex's determination and unwavering support for pediatric
cancer research earned her a Volvo for life Award at the 2003 ceremony in
New York City. Despite her deteriorating health, Alex continued to raise
money through her stands.
In 2004, Alex set a remarkable goal: call upon the nation to raise $1
million to fight pediatric cancer before the year's end. Sadly, Alex died
Aug. 1 at the age of 8, having raised an amazing $700,000. Volvo promised
to help Alex reach her $1 million goal, and the company's employees and
retailers did so in October of that year – by selling lemonade.
By the end of 2004, one little girl had made a world of difference,
raising $1.5 million. Since then, Volvo has shown unwavering support of
ALSF, helping to keep the inspiration and legacy of Alex alive. To date,
ALSF has raised more than $19 million.
More About Volvo
Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp.
of Goteborg, Sweden. VCNA provides marketing, sales, parts, service,
technology and training support to Volvo automobile retailers in the
United States, and oversees Volvo operations in Canada and Mexico.
More About ALSF
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard
lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At
the age of 4, Alex announced that she wanted to hold a lemonade stand to
raise money to help find a cure for all children with cancer. Since Alex
held that first stand, the Foundation bearing her name has evolved into a
national fundraising movement, complete with thousands of volunteers
across the country carrying on her legacy of hope. To date, Alex's
Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more
than $19 million towards fulfilling Alex's dream of finding a cure,
funding over 80 research projects nationally including those examining
leukemia, brain tumors, neuroblastoma, Wilm's tumor, lymphoma, and
osteosarcoma among others.
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