6.10.2008 - 10:13am ET

(CSRwire) SPRINGFIELD, MA - June 10, 2008 - CSRwire, the leading newswire for Corporate Social Responsibility news, is now offering custom-built multimedia websites for organizations to showcase their CSR initiatives on CSRwire.com.

CSRwire calls the sites Enhanced Member Profiles, or EMPs. Built to be the premier CSR platform for an organization, the EMP is customized specifically for each member and can include videos, podcasts, presentations, press releases, event and report announcements, research, career opportunities, and other news. Through the most advanced technology and search engine optimization, content is easily managed, updated and optimized.

The new service builds upon CSRwire's eminent position on the Internet for corporate responsibility, sustainability and 'green' news. CSRwire's search result rankings on Google consistently ranks among the top three in search results for CSR and related news, reports, and events.

"The integration of video, commentary, and research in a format that showcases a company's initiatives further develops increased transparency and disclosure, manages potential risks, increases shareholder value, and attracts talent and capital," says CSRwire President Joe Sibilia.

The EMPs on CSRwire are the first-stop for the CSR community to compare and contrast initiatives among specific organizations, categories, business sectors, and areas of NGO activities. They will also provide the global CSR community with a greater understanding of organizations' approaches to environmental and societal issues, while raising awareness of their initiatives.

The United Nations Global Compact was one of the first organizations to create an EMP.
"Our Enhanced Member Profile allows us to spread the word about the Global Compact more effectively by establishing a widely visible presence on one of the most important platforms for CSR information," says Georg Kell, Executive Director of the UN Global Compact.

The new service is part of CSRwire’s latest effort to move beyond the traditional newswire

"As companies produced more multimedia CSR content, we realized that it was sometimes difficult to both showcase and organize the content in a way that was accessible to the CSR community," says CSRwire COO Greg Schneider. "CSRwire's EMPs brings this content to the forefront of the CSR community."

Greenopolis.com, the green social networking site that rewards corporations, communities, foundations, universities and organizations for making positive environmental changes, is using its EMP to broaden their reach.

"In the social networks that we must create and build to address sustainability collaboratively, knowing who each of us is and what we bring to the table is a must," says Vice President of Content Joe Laur. "We see our partnership with CSRwire and our Enhanced Member Profile as a critical part of this path."

Stanford Social Innovation Review uses its EMP to organize its diverse CSR multimedia.

"CSRwire's Enhanced Member Profile lets us pull together our valuable and wide-ranging resources on corporate social responsibility," says Regina Starr Ridley, publishing director at Stanford Social Innovation Review. "Anyone interested in what the Stanford Social Innovation Review and the Center for Social Innovation has to offer in articles, blogs, podcasts, executive education, and conferences can find it all on a single web page."

Visitors to the EMP will have the ability to add comments, forward content using 'send to friend', and social bookmarking tools, bringing Web 2.0 functionality to the profile, and deepening interaction among stakeholders and the organization.

"There are thousands of organizations engaged in CSR initiatives that are not widely known by the general public or individuals concerned about corporate behavior," says Schneider. "By optimizing the EMP for enhanced search results in CSRwire's custom search as well as web search engines like Google, CSRwire's member organizations are brought to the forefront. Categorization of all content on the EMP is linked to all other content distributed by CSRwire, resulting in even greater exposure."

Visit the Stanford Social Innovation Review EMP
Visit the Allianz EMP
Visit the United Nations Global Compact EMP
Visit the CSRwire EMP

About CSRwire.com

CSRwire is the leading source of corporate social responsibility and sustainability news, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and weekly News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development and Corporate Governance.

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