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Corporate Social ResponsibilityNews
6.06.2008 - 08:00am ET
Canadian Elementary School Grabs Grand Prize in International Eco Video Contest
CALGARY,CANADA,. - June 5, 2008 - McTavish Elementary School from Victoria, British Columbia, is the Grand Prize-winner of Quantum Shift TV's first annual "Be the Change! Share the Story" online video contest. "The McTavish Green Team are an outstanding example of what it means to follow Gandhi's advice to 'be the change you want to see in the world,'" said Leif Utne, VP of Marketing at the Calgary-based web broadcaster. "We hope that by sharing their story they will inspire kids across Canada and around the world to take action in their communities to make the world a better place." As Grand Prize-winner, McTavish Elementary will receive a prize package worth US$50,000, including cash, books, Elluminate e-learning software, and an organic garden and eco-friendly playground or skateboard park designed and built by celebrity athletes from the Action Sports Environmental Coalition (ASEC), the contest's main sponsor. The First Runner-Up will receive an eco-friendly skateboard ramp. And the Second Runner-Up will receive books and Fair Trade sports equipment, The 'Be the Change' contest challenged youth in grades 1-12 at schools across North America to pick any environmental or humanitarian project and document their progress on it in two short videos uploaded on the Web at www.quantumshift.tv/schools. Out of 33 semifinalist teams, a panel of celebrity judges picked the McTavish team as one of three finalists. The public then voted to decide the order of the winners. McTavish edged out teams from La Costa Canyon High School in Carlsbad, California, and Eastview Middle School, in White Plains, New York. The inspiring projects the finalist teams undertook included:
Prize Details In addition to the garden and eco-friendly playground, McTavish Elementary’s Grand Prize includes US$5,000 cash and a two-year license to an unlimited Elluminate online classroom. As First Runner-Up, La Costa Canyon High School will receive a skateboard ramp used in last summer's X Games, provided by ASEC. As Second Runner-Up, Eastview Middle School will receive $2,500 worth of athletic equipment from Fair Trade Sports, and copies of the Canadian bestseller In the Eyes of Anahita: An Adventure in Search of Humanity, by Hugo Bonjean. About Action Sports Environmental Coalition – www.asecaction.org Through environmental and social responsibility programs, ASEC specializes in progressive eco-education. We empower people to adopt sustainability in a way that both embraces their existing lifestyle while also enhancing it. Some of our programs include the Bob Burnquist Global Cooling Challenge and Good Wood for the Hood. About Elluminate, Inc. – www.elluminate.com Elluminate Inc., based in Calgary, Alberta, is a leading provider of live eLearning and web collaboration solutions to prominent academic institutions, corporations, and NGO's worldwide. Elluminate has served more than 200 million web-collaboration minutes to over 3 million participants located in 184 countries. About Fair Trade Sports – www.fairtradesports.com Fair Trade Sports, Inc is the first sports equipment company in the US to launch a full line of eco-certified Fair Trade sports balls, ensuring fair wages and healthy working conditions for our adult workers. About Quantum Shift TV – www.quantumshift.tv Quantum Shift TV is a Calgary-based Web video network featuring quality solution-oriented news and entertainment about the challenges facing humanity and the planet. With both original and user-generated content, QuantumShift TV helps you to be the change and share the story. Quantum Shift TV’s unique video contest engine enables mission-driven companies and organizations to run their own contests that engage audiences more deeply in their work. For more information please contact:
Leif Utne, VP Marketing
Frank L. Scura, Executive Director
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