6.04.2008 - 04:11pm ET

(CSRwire) New York - June 4, 2008 - Beth Colleton was named Vice President of "Green Is Universal" (GIU). It was announced today by Lauren Zalaznick, President of Women and Lifestyle Entertainment Networks for NBC Universal, to whom Colleton will report. Colleton will begin June 9.

In her new role, Colleton will manage the day-to-day business of GIU, as the company continues to both inform and entertain audiences with "Green" content across all its properties. This includes coordinating "Green" programming and activities with all divisions, for both the upcoming "Green Week 2" in November and "Earth Week 2" in April 09, as well as all ongoing content and community initiatives. She will also be responsible for the strategic interface with Sales, Marketing, Research and Communications. In addition, Colleton will oversee NBCU's ongoing effort to reduce its greenhouse gas emissions, by implementing more energy efficient practices within the company, across its operations and facilities.

"Beth's background in social responsibility and her expertise in launching initiatives across a wide array of businesses within a large organization make her an ideal fit for 'Green is Universal,'" said Zalaznick. "As the viewer and advertiser appetite for 'Green' continues to grow, we will look to Beth’s deep experience to devise the strategy around this massive effort, and to run the day-to-day operations of this initiative along the way."

Most recently, Colleton was the head of corporate social responsibility for the National Football League, where she worked for 15 years. She was responsible for building the league’s cause platform from the ground up into one of the most comprehensive philanthropic agendas in the industry.

Colleton gradated from the University of Notre Dame with a BA in American Studies and Spanish. She resides in New York City.

Launched in May 2007, GIU is NBC Universal's ongoing initiative to raise environmental awareness, activate consumers to protect the environment, and "Green" the company’s own operations. As part of this commitment, NBCU has pledged to reduce the company's greenhouse gas emissions 1% by 2012. The company has also rolled out "Green Weeks," where over 42 different NBCU brands participated in over 100 hours of "Green"-themed programming and activities during November 07 and Earth Week 08. For more information on GIU, go to Greenisuniversal.com.


About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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