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Corporate Social Responsibility
News
6.03.2008 - 07:00am ET
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SustainLane Green Ad Network First to Top 100 Million Monthly Pageviews in Green and Healthy Living Vertical Market
Blue Chip Advertisers Seeking Green Ad Distribution Place Large Accounts Through SustainLane’s Industry Leading Network Covering 15 Million Mainstream Green Consumers
(CSRwire) MONTEREY, CA - June 3, 2008 - SustainLane (www.sustainlane.com), the
fast-growing online media company for the green and healthy consumer
lifestyles space, today announced at the Sustainable Brands '08 Conference
that the company's green ad network of premium publishers has surpassed
100M monthly pageviews. SustainLane's network will announce new key client
contracts at the conference, along with the news that they generated an
industry-leading 130M monthly pageviews encompassing 15M unique monthly
users, according to IAB certified ad server Adify. The premium green ad
network (www.sustainlanegreenadnetwork.com)
has attracted top global agencies representing blue chip clients releasing
products into the exploding green space.
SustainLane's strategy of building a consumer-focused, premium network of
publishing partners in the green vertical has attracted clients such as
VW, GM, Toyota, Honda, REI, Bank of America, Visa, HSBC, PG&E, and
many more top-tier global brands. Driving the move towards SustainLane is
the shear size and high quality of the network. Agencies seeking to run
large brand campaigns that are geo-targeted find in SustainLane a unique
one-stop-shop for trafficking their high-volume, online display
advertising into the green space. With the increasing number of green
products being launched into the marketplace over the next five years, the
SustainLane Green Ad Network is poised for continued rapid expansion.
"There are literally hundreds of new sites now in the green space," says
James Elsen, CEO of SustainLane, "selecting the best publishers for a
particular campaign, and working with those publishers to get the most
productive ad placements for our clients, are key sales drivers for top
agencies when working with SustainLane." The network now has 75 premiere
publishers, who have been individually selected for their appropriate and
compelling editorial content aimed at the mainstream green consumer.
About SustainLane
SustainLane is a San Francisco based, privately-held online consumer media
company in the green and healthy lifestyles category. In addition to the
Company's industry-leading ad network, SustainLane develops and operates
several leading online consumer media properties in the green space, such
as the highly acclaimed US City Rankings (www.sustainlane.com/us-city-rankings),
the largest consumer reviews site for green products and local green
businesses(www.sustainlane.com), and most
recently, the leading children's animated web series "Gorilla in the
Greenhouse" (www.greengorilla.com).
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