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Corporate Social Responsibility
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5.27.2008 - 11:00am ET
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New Orleans Light Bulb Replacement Project Expected to Generate $3 Million Through Carbon Offset Agreement with EcoSecurities
Green Light New Orleans CFL Project partners with carbon specialists EcoSecurities to generate funding through sale of greenhouse gas emission reduction credits
(CSRwire) NEW ORLEANS, LA - May 27, 2008 - Green Light New Orleans, a grassroots
organization which aims to reduce greenhouse gas emissions by replacing
the city's 3 million light bulbs with more efficient, low energy lights,
has signed an agreement to work with carbon market specialists
EcoSecurities to raise crucial funding for the project through the
creation and sale of carbon offsets.
To date, Green Light New Orleans has replaced 60,000 incandescent bulbs
with compact fluorescent lights (CFL) throughout the New Orleans community
and replaces bulbs at a rate of 15,000 per month. Lighting accounts for
20-25% of electricity consumed in the U.S. and replacing just one
incandescent bulb will keep 500 pounds of carbon dioxide out of the
atmosphere over the life of the bulb. Replacing 3 million bulbs will
reduce an amount of carbon equivalent to the emissions generated from more
than 100,000 cars in a year.
The program is funded from private sources, including donations from
businesses and individuals, and now from the carbon offsets generated by
the project. Funding from carbon offsets could raise more than $3
million, depending on the number of bulbs replaced. Support from a
partnership between Coca Cola and the New Orleans Saints resulted in a
$50,000 donation in 2007 and more recently Entergy pledged $100,000 to
support the project.
Project founder and musician, Andi Hoffmann moved to New Orleans from
Switzerland 15 years ago and started Green Lights New Orleans after the
devastation of Hurricane Katrina.
"After Katrina I knew I had to do something to reduce the impact my life
as a touring musician was having on the environment," explained Hoffmann.
"I founded Green Light New Orleans to reverse global warming by helping
people to make the switch, one house at a time. Our strategy is to
actually go to the homes of New Orleans residents and install the CFLs
ourselves, so the bulbs are put to immediate use. The installation is done
by volunteers from New Orleans and across the country and the program is
free."
"By working with EcoSecurities we were able to harness the value of the
carbon emissions we are avoiding through reduced energy consumption from
the CFL bulbs. We hope to fund 25-30% of the project through offsets with
the help of EcoSecurities, which will make a huge contribution to its
success."
Low energy bulbs use on average 75% less energy. By replacing all the
bulbs in a house, around 30 bulbs on average, over $1,350 can be saved
over the lifetime of the new bulbs for some of the city's most
impoverished inhabitants. This reduction in energy usage also means fewer
greenhouse gas emissions are generated.
EcoSecurities, a leading company in the origination, development and
commercialization of carbon offsets, advised Green Light New Orleans
regarding the production of offsets from the project, and acts as
principal purchaser of the offsets generated.
"We applaud Green Light New Orleans in their efforts to mitigate climate
change at a grassroots, community level," said James Heath, Head of U.S.
Origination for EcoSecurities. "Citizens of New Orleans have experienced
firsthand the effects of climate change and it is important to incorporate
forward-thinking, energy efficiency measures in the rebuilding efforts.
"In addition to saving money for some of the city's poorest residents,
this project spreads awareness of climate change at the household level
and reduces greenhouse gas emissions," he continued. "We are excited to
be part of this partnership, and hope it will serve as a model for future
projects."
EcoSecurities, which has its US headquarters in New York, has advised
governments, international organizations and leading businesses on
emission reductions and carbon offsetting. EcoSecurities develops
emission reduction projects in the US and internationally, and has over
430 projects, as well as one of the largest and most diverse portfolios of
carbon offsets, totaling more than 120 million offsets.
About Green Light New Orleans
Green Light New Orleans is an environmental organization addressing global
warming and rising energy costs in the New Orleans Area. Musician Andi
Hoffmann founded the organization in 2006 as a response to the devastation
left by Hurricane Katrina. Green Light New Orleans’ goal is to switch the
entire city from incandescent light bulbs to compact fluorescent light
bulbs, one house at a time. Volunteers visit homes to install new bulbs to
ensure the bulbs are put to immediate use. 60,000 bulbs have been changed
to date.
For more information visit www.greenlightneworleans.org
About EcoSecurities
EcoSecurities is one of the world's leading companies in the business of
sourcing, developing and trading carbon offsets. EcoSecurities structures
and guides greenhouse gas emission reduction projects through the project
cycle, working with both project developers and buyers of carbon
offsets.
EcoSecurities has experience with projects in the areas of renewable
energy, agriculture and urban waste management, industrial efficiency, and
forestry. With a network of offices and representatives in over 25
countries on five continents, EcoSecurities has amassed one of the
industry's largest and most diversified portfolios of carbon offsets
projects.
Utilising its highly diversified portfolio, EcoSecurities is able to
structure carbon offset transactions to fit any buyers' needs, and has
executed transactions with both private and public sector buyers in
Europe, North America and Japan.
Working at the forefront of carbon market development, EcoSecurities has
been involved in the development of many of the global carbon market's
most important milestones, including developing the world's first CDM
project to be registered under the Kyoto Protocol. EcoSecurities Global
Consulting Services has been at the forefront of all significant policy
and scientific developments in this field. EcoSecurities has been voted
'Best Advisory Firm - Kyoto Project Credits' over the last seven years by
reader surveys conducted by Environmental Finance magazine.
EcoSecurities Group plc is listed on the London Stock Exchange AIM (ticker
ECO). Additional information is available at www.ecosecurities.com.
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