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Corporate Social Responsibility
News
5.22.2008 - 09:02am ET
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Do Business at Marriott - Help Save a Rainforest
Marriott Launches Green Meetings for Groups to Address Climate Change
(CSRwire) BETHESDA, Md., May 22 /PRNewswire/ -- Marriott International, Inc.
(NYSE: MAR) has launched an innovative opportunity for its customers
booking group meetings to address climate change and improve the
environment. A first in the lodging industry, Marriott will contribute
funds on behalf of its customers to protect the critically endangered
Brazilian Amazonas rainforest for meetings booked between July 1, 2008 and
December 31, 2009.
The hotel giant is also unveiling a menu of eco-friendly green meeting
products and services that will enable groups of all sizes to save water
and energy, reduce waste and recycle during their stays. Some of the ways
Marriott will be making meetings green include offering recycle bins in the
meeting room, using green products such as pens and notepads made from
recycled material, decorating with organic flowers, linen-less tables,
name tag reuse and donating leftover food. The average three-day meeting
attended by 1,000 people produces more than 12 tons of trash, uses 200,000
kilowatts of power and consumes 100,000 gallons of water.
"More and more, groups want to be 'green'," said David Marriott,
senior vice president, global sales. "By joining us in our effort to
protect endangered rainforests and host green meetings, they will be
helping to reduce greenhouse gas emissions that impact our climate. Each
year, rainforest destruction causes more carbon emissions than all of the
world's cars, trains, SUVs and trucks combined."
For qualified green meetings/stays booked during select dates,
participating hotels around the world will make a cash contribution equal
to five percent of the total cost of the group's guest rooms. Donations
will be made in the name of the group as part of Marriott's ongoing
rainforest protection plan. This program will be available for meetings
of 10 sleeping rooms or more booked directly with the hotel's sales
associate -- brands include JW Marriott Hotels and Resorts, Marriott
Hotels and Resorts and Renaissance Hotels and Resorts. All meetings must
take place between July 1, 2008 and December 31, 2011. Booking a green
meeting is not a requirement of the promotion.
Just last month, Marriott International signed a historic agreement
with the Brazilian State of Amazonas to commit $2 million to fund an
environmental management plan administered by the Amazonas Sustainable
Foundation. Under the agreement, the Foundation with the State of
Amazonas, will monitor and enforce the protection of the Juma Sustainable
Reserve, an area rich in bio diversity. The Amazonas project will support
employment, education and healthcare for the reserve's approximately 500
residents. The Foundation is seeking certification of the conservation
project by an independent accredited environmental auditing firm under the
internationally recognized Climate, Community and Biodiversity (CCB)
standards. Watch it on www.youtube.com/watch?v=uQ058zrZyTo
Working with Conservation International, a global environmental
organization, Marriott has developed a five-point "green" strategy that
includes: (1) carbon offsets through the protection of rainforest; (2)
further reducing fuel and water consumption by 25 percent per available
room over the next 10 years, and installing solar power at up to 40 hotels
by 2017; (3) engaging Marriott's top 40 vendors to supply price-neutral
green products across its $10 billion supply chain; (4) empowering
development partners to site, design and construct new hotels in line with
the U.S. Green Building Council's LEED (Leadership in Energy and
Environmental Design) standards by the end of 2009; and (5) educating and
inspiring employees and guests to support the environment through their
everyday actions at home, while at work and on travel.
Marriott has been actively involved in energy conservation for more
than 20 years, and over the last decade, replaced 450,000 light bulbs with
fluorescent lighting, introduced linen reuse programs, and installed
400,000 low-flow showerheads and toilets at its hotels worldwide. These
industry-leading efforts have been recognized by the EPA, which awarded
Marriott with its 2008 Sustained Excellence award and placed the ENERGY
STAR(R) label on more than 250 of its hotels (the most of any hotel
company). For more details, visit www.marriott.com/environment
MARRIOTT INTERNATIONAL, Inc. (NYSE: MAR) is a leading lodging
company with more than 3,000 lodging properties in the United States and
66 other countries and territories. Marriott International operates and
franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton,
Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn,
SpringHill Suites and Bulgari brand names; develops and operates vacation
ownership resorts under the Marriott Vacation Club, Horizons by Marriott
Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott
brands; operates Marriott Executive Apartments; provides furnished
corporate housing through its Marriott ExecuStay division; and operates
conference centers. The company is headquartered in Bethesda, Md., and had
approximately 151,000 employees at 2007 year-end. It is ranked as the
lodging industry's most admired company and one of the best companies to
work for by FORTUNE(R), and has been recognized by the U.S. Environmental
Protection Agency (EPA) with the 2007 Sustained Excellence Award and
Partner of the Year since 2004. In fiscal year 2007, Marriott
International reported sales from continuing operations of $13 billion.
For more information or reservations, please visit our web site at www.marriott.com
Web site: http://www.marriott.com
http://www.youtube.com/watch?v=uQ058zrZyTo
http://www.marriott.com/environment /
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