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Corporate Social Responsibility
News
5.15.2008 - 02:30pm ET
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CSR News from:
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Indigo Love of Reading Foundation
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Indigo Donations Top $6 Million to High-Needs Schools in Canada
First year "graduating" schools demonstrate impact of funding on literacy
Students poised to reach new academic heights as 20 Canadian high-needs elementary schools receive literary grants from the Indigo Love of Reading Foundation. Investing in the country's future, the three-year grant provides each school with up to $160,000
(CSRwire) TORONTO, ONTARIO -- (MARKET WIRE) -- 05/15/08 -- Today, the Indigo Love of
Reading Foundation committed another $1.5 million to high-needs elementary
schools totaling $6 million in funding to date. Twenty elementary schools
across Canada will receive grants of up to $160,000 over three years.
"The Indigo Love of Reading Foundation focuses attention on Canada's most
valuable resource - our children," said Heather Reisman, CEO of Indigo
Books & Music Inc. "By providing schools with funding for books we are, in
a small way, helping to brighten the future of young children and mitigate
the literacy crisis in Canada. In addition to our direct work with
schools, we remain committed to encouraging Provincial Governments across
Canada to follow the Ontario Government's lead to invest more boldly in
school libraries and librarians."
Early Love of Reading Results
A focus on literacy and enriched libraries produces results. Mary Street
School in Oshawa, Ontario, achieved tremendous results over the past three
years, including dramatically improved reading levels from grades 1 through
8. Prior to the grant, no students at the grade
2 level were assessed as being able to read at the standardized levels for
their grade. Now over 35 per cent of students are reading at standardized
levels. Grades 7 and 8 were previously struggling to read at Level 1 and
now 78 per cent of students' reading skills have significantly improved,
reaching Levels 2 and 3 - the latter considered the provincial
standard.
At St. Francis of Assisi in Edmonton, Alberta, overall academic
performance improved significantly. St. Francis initially ranked last out
of 705 Alberta schools. After one year, this school moved up to a ranking
of 578, garnering a nomination for the Garfield Weston Award in the area
of Academic Performance and Improvement.
King Edward Public School in Kitchener, Ontario, demonstrated a marked
improvement with just 32 per cent of students reading at standard grade 3
reading levels prior to receiving their grant. In their second year of the
Love of Reading program, 59 per cent of students scored above or at
provincial reading standards for grade 3.
Important Statistics
- A 1 per cent increase in literacy adds $18.4 billion to our
economy.(1)
- In 1970 public schools received the equivalent of three new books per
child per year. Today it is less than one third of a book.
- 87 per cent of Canadian public schools lack a working library with a
full-time librarian.(2)
- 42 per cent of Canadian adults lack basic literacy skills.(3)
- 80 per cent of people who end up in jail are functionally
illiterate.(4)
2008 Love of Reading Recipients
This year, the following 20 schools will receive funding from the
2008 Indigo Love of Reading Foundation. Excerpts from the grant recipient
calls can be found online at loveofreading.org.
British Columbia: Quebec:
Lena Shaw Elementary School, Surrey Orchard Elementary, LaSalle
Conrad Street Elementary School, Shigawake Port Daniel School,
Prince Rupert Shigawake
Alberta: New Brunswick:
Parkdale School, Edmonton Elsipogtog First Nation
School,
Prince Charles Elementary School, Elsipogtog
Edmonton
Saskatchewan: Prince Edward
Island:
Glen Elm School,Regina Prince Street Elementary
School,
Charlottetown
Belfast Consolidated School
Belle River
Manitoba: Nova Scotia:
North Memorial School, Portage la South Centennial Elementary
School, Yarmouth
Prairie
Kelsey Community School, The Pas
Plum Coulee Elementary School, Plum
Coulee
Northwest Territories: Newfoundland:
Sir Alexander Mackenzie School, Inuvik Woodland Primary, Grand Falls-
Windsor
Ontario:
Roxborough Park Public School,
Hamilton
Abe Scatch Memorial School, Poplar Hill
Fenelon Township Public School,
Fenelon Falls
Alexander Muir / Gladstone, Toronto
To be considered for an Indigo Love of Reading Foundation grant,
elementary schools must demonstrate that they are a high-needs institution
and show a commitment to an environment where literacy is a main focus.
Schools can apply for grants from the Indigo Love of Reading Foundation by
downloading an application at www.loveofreading.org. A new application will
be available for download in September.
About the Love of Reading Foundation and Indigo Books & Music Inc.
The Indigo Love of Reading Foundation is a fully chartered charitable
foundation whose goal is to improve the literacy and opportunity of
children in high needs schools. The Foundation annually grants $1.5
million dollars to selected elementary schools across the country.
Funding for the Foundation comes 2/3 from Indigo and 1/3 from Indigo
customers. This year The Love of Reading Foundation was pleased to receive
a donation from Random House of Canada.
Indigo Books and Music Inc. is a Canadian company and the largest book
retailer in Canada, operating bookstores in all provinces under the names
Indigo Books and Music, Chapters, and Coles. Indigo operates
chapters.indigo.ca, an online retailer of books, music, videos, and DVDs.
It is a publicly traded company listed on the Toronto Stock Exchange under
the stock symbol IDG.
If you are interested in coordinating an interview with an Indigo Love of
Reading Foundation representative or a principal from one of the schools
selected to receive a grant, please contact:
Janet Eger Lisa Huie
Director, Public Relations Manager, Public Relations
Indigo Books & Music Inc. Indigo Books & Music Inc.
(416) 342-8561 (416) 646-8926
(1) Stats Canada study June 22, 2004 (Coulombe & Tremblay and Marchand,
Department of Economics, University of Ottawa
(2) "Writing on the Wall", Love of Reading Fund production, 2007
(3) Statistics Canada International Adult Literacy and Skills Survey /
IALS, 2003
(4) Dr. Ann Curry report on Canadian Federal Prison Libraries 2003 Page 26
/ Correction Service Canada, Education and Employment Programs January 28,
2003
MULTIMEDIA AVAILABLE: media3.marketwire.com/fm/3356
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=760539
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