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Corporate Social Responsibility
News
5.15.2008 - 12:53pm ET
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Prestigious Entrepreneurs Endorse Website to Speed Social Change
8 Ashoka Fellows Lead Organizations Join Online Social Media Site to Promote Ideals
(CSRwire) May 15, 2008 - Eight organizations run by Ashoka Fellows today announced
their partnership with social media website JustMeans as founding members
to promote social reforms in their designated fields.
Ashoka is an international fellowship that gives grants and recognition to
unique social entrepreneurs. The eight Ashoka fellow led organizations will
use JustMeans to communicate their socially responsible agendas and will
use the online community to reach out to individuals, companies and
organizations that have a stake in social change. The eight Ashoka
affiliated organizations are: Family Justice, Institute for OneWorld
Health, Upwardly Global, Central American Women’s Fund, C.E.O. Women,
Stand for Children, Global Deaf Connection, and Sisterhood Agenda.
Ashoka fellows are expected to be "drivers" of systemic change. According
to Bill Drayton, Founder and CEO of Ashoka, "There is nothing more
powerful than a new idea in the hands of a social entrepreneur." To
which Kevin Long, COO of JustMeans and Ashoka Fellow adds, "There is
nothing more powerful than a new idea in the hands of eight
social entrepreneurs."
All eight fellows have established company profiles and plan to use the
site as a forum for digital outreach to new and existing audiences.
- Jane Leu, Executive Director of Upwardly Global; Ashokafellow:
"Our profile on JustMeans will be a great way to help us dive into
Social Media and to leverage a powerful network to connect our refugee,
asylee and immigrant jobseekers with progressive employers who benefit
greatly from accessing this hidden pool of professional
talent."
- Carol Shapiro, Founder and President of Family Justice; Ashoka fellow:
"Participating on JustMeans.com is natural for Family Justice. Our
successful approach to keeping people out of jail and prison while
improving family well-being depends on partnering with innovative
colleagues around the world. Because we are a learning organization, we
are always hungry for bold ideas that inform our work with families,
communities, and citizen-sector and government agencies."
About JustMeans
JustMeans is a social media website promoting social responsibility in a
platform that combines elements of Craigslist and Facebook. The six month
old company was founded by Martin Smith, former CEO of Startingbloc, and
Kevin Long, former CEO of Global Deaf Connection. On JustMeans, companies
post online profiles about their socially responsible activities through
media such as videos and blogs, along with job openings. Individual users
of JustMeans link themselves to company profiles to receive updates and
become a "stakeholder" of that company.
Besides the eight Ashoka Fellow organizations, JustMeans' other founding
members include:
Absolute Return for Kids, ACCION International, AccountAbility, Boston
College Center for Corporate Citizenship, Dharmafly, Do Something, Equal
Exchange, Heller CD, Hip Investor, Jumpstart, KLD Research & Analytics,
National Deaf Children's Society, New Philanthropy Capital, Seventh
Generation, Social Enterprise Coalition, Social Venture Network, Student
Hubs, Timberland, UnLtd, World Endeavors, and WorldBlu.
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