5.13.2008 - 01:29pm ET

(CSRwire) BURLINGAME, CA, May 13, 2008 - Sustainable Brands '08, the only event that addresses how to leverage all aspects of sustainability as a driver of brand value, serves as a news venue as several companies prepare to launch in Monterey. The multi-faceted conference will introduce attendees to cutting edge thinking around sustainable innovation, as well as offer an environment for problem solving and partnership development.

As an added benefit, Sustainability Key Performance Indicators (KPIs) for over 350 companies across 31 different industries will be made available to registered participants from new research conducted by Earthsense that will be debuted at the conference. These KPIs, which are a part of the Earthsense Eco-Insights semi-annual survey, reflect the opinions of 30,000 U.S. consumers on eco-friendly corporate and product efforts, ranging from apparel to wineries for both manufacturers and retailers of consumable and durable products.

Attendees will also be the first to hear the newest data from around the globe, sliced and diced by market sector, customer segment and region, gathered from several different researchers, and designed to help executives identify key trends and make informed sustainable business decisions.

"The need to develop a more sustainable business model is a fast growing reality for most companies today," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. "Sustainable Brands is designed as a platform for dialogue that can assist companies in making this transition. In our second year, we are thrilled to see participants using the event not only to learn, but also to share their successes through new product announcements and research findings. As the event continues to expand, we believe our value as a launch platform will also grow."

Over 85 industry leaders from companies such as Best Buy, Kimpton Hotels, InterfaceFLOR, Hewlett-Packard, Timberland, Earthbound Farm, Steelcase and Seventh Generation will share their strategies for translating a commitment to sustainability into revenue growth, improved customer and employee retention, and new brand value.

One of the three key content themes at the conference is the Brand Outside, which will help brand leaders determine how to authentically position and communicate their company’s sustainability story in today’s changing purchasing environment. Experts from organizations such as Lexus, Dow Chemical, New Belgium Brewery, Clorox, Keen Footware, Method, Gap, Inc., and more will be on hand to share their learning and advice on when to talk, and how much to say about sustainable business initiatives, as well as how to effectively manage a productive and unique brand conversation in today’s digital world.

Brand Outside topics include "Leveraging Social Networks to Build Brand and Drive Change,” “De-commoditizing Through Sustainability," "Implementing the Cradle to Cradle Framework as a Brand Strategy," "An Inside Look at a World-Wide Re-Branding Effort at Johnson Controls" and more.

About Sustainable Brands

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands '07 debuted in New Orleans in September 2007, convening 230 brand leaders from market--making companies such as AMD, AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Nestle/Purina, Pepsi, Time, Inc., Toyota, Wal-Mart and an unprecedented list of others. Sustainable Brands '08 will deepen the previous year’s discussions via three distinct program categories: Brand Drivers, Brand Inside and Brand Outside. Over 400 are already registered to attend Sustainable Brands '08. Limited seating is still available, and hotel space is nearly gone. Interested participants should book their seats quickly. Details on the program schedule and how to register can be found at: http://www.sustainablebrands08.com

Brands and Sustainable Business Solutions providers are encouraged to consider SB '08 as a venue to announce new research, business solutions and tools and brand campaigns. Strong support will be available in advance of, and during the conference for driving press coverage for news surrounding sustainable brand innovation.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about.

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