|
Corporate Social Responsibility
News
5.07.2008 - 09:00am ET
|
CSR News from:
|
|
|
News Categories: |
| | |
Climate Counting More with Consumer Companies
84% of Companies Show Improvement in 2nd Climate Counts Company Scorecard - Transparency Is Critical to Consumers
(CSRwire) May 7, 2008 - Climate Counts' (www.climatecounts.org) second
annual Company Scorecard shows scored companies making climate
improvements across most industry sectors. Eighty-four percent of the
scored companies —among them some of the world's largest—made
improvements in their efforts to reduce greenhouse gases and to make
information about those actions easily accessible to consumers. The
Scorecard, first released in June 2007, scores 56 major corporations in
well-known consumer sectors – from apparel to electronics to fast food
– on their commitment to reversing climate change.
"Business is being pushed by consumers to do its part to solve the climate
crisis," said Gary Hirshberg, chair of Climate Counts and CEO of organic
yogurt maker Stonyfield Farm. "The Scorecard allows consumers to make good
climate decisions in their everyday purchases, and it’s having an
impact."
Google, Anheuser-Busch and Levi Strauss had the largest score improvement,
each jumping over 20 points. Improvement was broad, however with the
average company score improving 22 percent over the past year. Nike passed
last year’s high scorer, Canon, to become the top scored company.
"Company transparency is critical to allowing consumers to make good
decisions," said Wood Turner, Climate Counts project director. "The time
for companies to just say 'trust us, we're good on climate' has passed.
Consumers want to see the proof behind the green claims. They want to know
it's not just marketing talk, but real substantive action."
It wasn't all good climate news. Five companies scored one or zero points:
Jones Apparel Group, Burger King, Darden Restaurants (which owns the
popular chains Red Lobster and Olive Garden), Yum! Brands (parent to Taco
Bell, Pizza Hut and KFC) and Wendy's. The Food Services sector had the
lowest average (11.5 out of 100) of any of the eight sectors measured with
smallest overall improvement. There were a total of 10 companies – down
from 18 last year – scoring in the lowest tier of companies, or under 12
points overall.
"We're excited about the level of interest in the Scorecard from both
consumers and business," said Turner. "In order to broaden our reach and
applicability, we'll be expanding the number of companies we monitor later
this year."
The companies were scored on a scale from zero to 100, based on 22
criteria that fall within four benchmarks: whether they measure their
carbon footprint; what efforts they have made to reduce their own climate
impact; whether they support or oppose global warming legislation; and
what they disclose to the public about their work to address climate
change.
Consumers can review all the company scores and download a pocket-sized
shopping guide at www.climatecounts.org. Consumers
will also be able to look up companies' rankings by texting "cc company
name" (for example, "cc Nike") to 30644 from their cell phones so they can
make climate-friendly consumer decisions while they shop. An expansion of
Climate Counts' mobile phone activism program is planned for later this
summer.
|
|