5.06.2008 - 11:57am ET

(CSRwire) TREVOSE, Pa., May 6 /PRNewswire-FirstCall/ -- Pure Earth, Inc. (Pink Sheets: PREA.PK) announced that it has completed the acquisition of Nycon, Inc. and changed its name to New Nycon, Inc. Terms of the transaction were not disclosed.

Nycon has been widely known for over 25 years to be one of the highest quality providers of fiber products and related services to the concrete industry. New Nycon, Inc. has simultaneously introduced a new product line called Nycon-G, an eco-friendly reinforcing fiber manufactured from waste carpet developed under a patented process.

Available in both nylon and polypropylene blends, Nycon-G fibers represent a break-through in green building technology. They are the only fibers on the market today that have no net negative impact on the environment. Nycon-G fibers increase the value of fiber-reinforced concrete in "green" building because they:

-- Are manufactured sustainably through a patented process from recycled carpet.

-- Extend the useful life of post-consumer carpet instead of increasing landfill burden.

-- Utilize a readily available waste that saves water and reduces emissions.

-- Reduce our reliance on natural resources.

-- Are more cost-effective than traditional synthetic reinforcing fibers.

-- Provide the same or better performance qualities.

-- Enhance project eligibility for USGBC's LEED certification.

-- Offer tax advantages to project owners.

Bob Cruso, President of New Nycon said, "The combination with Pure Earth enables New Nycon, Inc. to immediately begin the expansion of our facilities in order to handle the expected significant increases in order flow." Cruso continued, "Our Nycon-G product is the only concrete reinforcing fiber on the market that has no negative impact on the environment, as well as providing many significant advantages over the competition."

Mark Alsentzer, CEO of Pure Earth, Inc. stated, "The acquisition of Nycon, Inc. with its excellent name and management coupled with the new patented process to manufacture Nycon-G should enable the company to add substantial revenues and earnings over the next few years. The initial response to the acquisition and Nycon-G from our customers has exceeded our expectations. In addition, this transaction adds to Pure Earth's continuing efforts to manage a variety of waste streams into eco-friendly products."

The management and present organization of New Nycon, Inc. remain the same, with Bob Cruso as president. The company continues as one of the concrete industry's leading providers of reinforcing fibers and accessories. Nycon-G is now the signature fiber offering of New Nycon's comprehensive line of nylon, polypropylene, AR glass, steel, micro, macro, PVA and blended fibers. New Nycon's fibers reduce the need for wire mesh and prolong the service life of all cement-based products for ready-mix, precast, shotcrete, stucco, architectural, and decorative concrete applications.

Pure Earth, Inc. is among a handful of companies devoting extensive research to green-building techniques. The acquisition of New Nycon, Inc. is the latest in Pure Earth's strategic moves to broaden its geographic coverage and expand its service lines. The acquisition marries the strengths of Pure Earth's advanced environmental methodologies with New Nycon's superior fiber reinforcing solutions.

Pure Earth, Inc. is a publicly-traded (Pink Sheets: PREA.PK) and headquartered in Trevose, PA, Pure Earth, Inc. is a diversified environmental company that specializes in delivering innovative solutions for the health and well-being of the planet. In addition to its Pennsylvania headquarters, Pure Earth has branch offices in New York, New Jersey, and Connecticut. For more information, their web site is "http://www.Pureearthinc.com."

Disclosure regarding forward looking statements:

This document includes "forward-looking statements" as defined by federal securities laws, with respect to our financial condition, results of operations and business, and our expectations or beliefs concerning future events. Words such as, but not limited to, "believe", "expect", "anticipate", "estimate", "intend", "plan", "targets", "likely", "will", "would", "could", and similar expressions or phrases, identify "forward-looking statements".

All forward-looking statements involve risks and uncertainties. Many risks and uncertainties are inherent in the environmental services industry. Others are more specific to our operations. The occurrence of the events described, and the achievement of the expected results, depend on many events, some or all of which are predictable or within our control. Actual results may differ materially from expected results.

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