5.05.2008 - 03:15pm ET

(CSRwire) BURLINGAME, CA – May 5, 2008 - The momentum continues to build as Sustainable Brands '08, the only event that addresses how to leverage all aspects of sustainability as a driver of brand value, reaches 70% capacity.

Scores of top tier brands have signed on to share best practices and dive deeper into conversations about how to leverage sustainability as a business driver June 2-5, 2008 in Monterey, California. The conference is designed, via programs and processes, to give speakers and attendees alike the opportunity to discuss successes, solve problems and create collaborative partnerships.

Covering both the internal and external issues of building a successful sustainable brand, the conference is an innovative forum for promoting team learning, and for connecting with like-minded executives while examining the underlying issues, hard choices and proven success stories of those at the forefront of creating profitable change.

Over 85 industry leaders from companies such as Best Buy, Dow, Clorox, Gap Inc., InterfaceFLOR, HP, Johnson Controls, Keen Footware, Method, Steelcase and Seventh Generation will share their strategies for translating a commitment to sustainability into revenue growth, improved customer and employee retention, and new brand value.

"For us, brand is about who you are, what you do and how you talk about yourself," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. "SB '08 creates space for team members charged with building and leveraging a company’s sustainability commitment to come learn together, while also providing a forum for innovating for the future."

One of the three key content themes at the conference is the Brand Inside which will focus on breakthrough design and business model innovation across market sectors. Industry experts from organizations including AMD, eBay, Earthbound Farms, Fiji Water, Frog Design, IDEO, IBM, Nestle, and Yahoo! will discuss organizational change and the impact of corporate culture and internal communication on brand, the value of multi-sector partnerships, the importance of supply chain management and monitoring, internal goal setting and metrics, emerging sustainable design strategies, tools and materials, and more.

Brand Inside topics include "Innovations in Sustainable Packaging," "Culture as Brand: Engaging Your Workforce to Build Your Brand," "New Tools for Building More Sustainable Products and Brands," "Strategies for Measuring, Reducing and Offsetting your Carbon Footprint," and more.

In addition to leading design firms, many top sustainability consultants will also be on hand to engage with attendees on their challenges including Mark Lee, CEO, SustainAbility, Andrew Winston, Principal, Winston Eco-Strategies, Will Sarni, CEO, Domani Consulting, Phil Berry, Sustainable Product Works, Gil Friend, CEO, Natural Logic, Seetha Coleman-Kammula & Brian Coleman, Simply Sustain, and others.

About Sustainable Brands

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ’07 debuted in New Orleans in September 2007, convening 230 brand leaders from market-making companies such as AMD, AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Nestle/Purina, Pepsi, Time, Inc., Toyota, Wal-Mart and an unprecedented list of others. Sustainable Brands '08 will deepen the previous year's discussions via three distinct program categories: Brand Drivers, Brand Inside and Brand Outside. Sustainable Brands ’08 is already on track to sell out at double the size of the '07 event. Hotel space is nearly gone and interested participants should book their seats quickly. Details on the program schedule and how to register can be found at: http://www.sustainablebrands08.com.

Brands and Sustainable Business Solutions providers are encouraged to consider SB’08 as a venue to announce new research, business solutions and tools and brand campaigns. Strong support will be available in advance of, and during the conference for driving press coverage for news surrounding sustainable brand innovation.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about.

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