5.04.2000 ET

(CSRwire) The Royal Dutch/Shell Group of Companies has been announced as the joint winner of the best social report category of the inaugural Association of Certified Chartered Accountants and Institute of Social and Ethical AccountAbility Social Reporting Awards. And the print advertising of the Shell Group’s recent ‘Profits and Principles’ corporate communications campaign has been announced as a winner of Business Week’s Awards for Excellence in Corporate Advertising.

Both awards recognise the important contribution the Shell Group is making in pioneering the way large corporations report their performance and impact in economic, social and environmental terms alongside traditional financial reporting.

The award winning 1999 report, “People, Planet and Profits” was the second Shell Report, following the ground-breaking 1998 Shell Report, “Profits and Principles – does there have to be a choice?”. The reports measure the Group’s performance against its own set of formal business principles and commitment to sustainable development.
Tom Delfgaauw, Head of Shell’s Sustainable Development Group said: “Our corporate communications programme is closely linked to our efforts to incorporate sustainable development across all of our activities. And it draws heavily on the work in the Shell Reports. It is gratifying that both our reporting and corporate communications should be recognised by these awards.”

The Shell Report 2000 entitled “How do we stand?” published on 2 May 2000, which contains additional economic information, has been merged with the Group Health, Safety and Environmental (HSE) report to provide a consolidated overview of the Group’s activities. The award winning 1999 report and the 2000 report can be seen at www.shell.com/shellreport