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Corporate Social Responsibility
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4.24.2008 - 11:10am ET
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Abbott Announces Labs Are Vital(TM) Facebook Scholarship Contest Winners
Social Media Recruitment Effort Energizes National Medical Laboratory Professionals Week
(CSRwire) April 24, 2008 - In conjunction with National Medical Laboratory
Professionals Week (Lab Week), Abbott today announced the winners of the
Labs Are Vital(TM) Facebook Scholarship Contest. Designed to engage and
recruit young people to the clinical laboratory profession, the Facebook
initiative and scholarship contest proved successful, reaching 2.9 million
people, including nearly 1.8 million students interested in science.
Summary Facts:
Labs Are
Vital launched a Facebook group and
scholarship contest to inform students about career opportunities in
clinical lab sciences and to recruit students into the profession.
High school and college students competed to win scholarships valued
at up to $2,500 by submitting videos, advertisements, or T-shirt designs
that encourage others to consider careers in laboratory medicine.
Student scholarships were sponsored by Labs Are Vital partners
American Society for Clinical Laboratory Science (ASCLS), Association of
Public Health Laboratories (APHL) and Blood Systems, Inc.
Labs Are Vital is a multi-pronged, multi-year education and awareness
program sponsored by Abbott that is designed to highlight the critical
role laboratory professionals play in healthcare and to address the issues
facing laboratories today.
Clinical laboratory professionals play a leading role in monitoring
health, diagnosing diseases and assessing the treatment of patients.
Because of the workforce shortage of laboratory professionals in the
field, recruiting the next generation of laboratory professionals is one
of the many goals of the Labs Are Vital program.
Students can visit www.LabScienceCareers.com to
find information on career opportunities and educational programs in
clinical lab sciences.
The Labs Are Vital Facebook page continues to connect interested,
career-minded high school and college students with clinical lab science
students and recent graduates to learn about the benefits and challenges
of the profession from their peers. Students competed for scholarships by
submitting videos, advertisements or T-shirt designs that encourage others
to consider careers in laboratory medicine by creatively illustrating why
clinical lab science is cutting-edge and how laboratorians make a
difference.
The Labs Are Vital Facebook Scholarship Contest winners include:
Clinical Labs
- Print advertisement - This category has dual winners: Ria Crane,
Irvine, Calif., and Christelle Miot, Berrien Springs, Mich.
- T-shirt design - Rachael Kim, Saratoga, Calif.
Public Health Labs
- Print advertisement - Hannah Brewer, Prairie Village, Kan.
- T-shirt design - Jennifer Roscoe, Mundelein, Ill.
Blood Banks
- Print advertisement - Hannah Brewer, Prairie Village, Kan.
- T-shirt design - Jennifer Nguyen, Garden Grove, Calif.
The video category of the contest will remain open until May 2, 2008.
Commentary on Social Media Recruitment Initiatives:
Paula Garrott, Ed.M.
Chair, Coordinating Council on the Clinical Laboratory Workforce
Interim Director, Natural Science Division Chair and Associate Professor
Emerita, Clinical Laboratory Science Department, University of Illinois at
Springfield Partner, The Laboratory Consultants, Inc. of Illinois
"Leveraging Facebook's social media network was key to the success of this
recruitment initiative. What better way to acknowledge Lab Week, a time of
recognition for the vital contributions of medical laboratory
professionals and board-certified pathologists, than by introducing the
winning students who represent the future of the profession."
"Without the lab, healthcare would come to an abrupt halt. There is no
substitute for qualified laboratory professionals ensuring correct tests
are ordered, performed accurately, and results utilized appropriately."
Edward L. Michael
Executive Vice President, Diagnostics, Abbott
"Abbott is committed to the laboratory profession, and, like our
customers, we are concerned about its future. With the severe workforce
shortage currently facing the lab, it's critical to inform the next
generation about the exciting and life-saving work laboratory
professionals perform each day that impacts patient care, safeguards
public health, and protects our nation’s blood supply.
Addressing Lab Workforce Shortage Through Recruitment
The average vacancy rate for staff medical technologists has increased 50
percent since 2003, according to the American Society for Clinical
Pathology's (ASCP) 2005 wage and vacancy survey. Additionally, the U.S.
Department of Labor estimates approximately 13,800 medical laboratory
professionals will be needed every year through 2012 to fill vacant
positions. Unfortunately, fewer than 5,000 professionals graduate from
educational programs each year.
More than 70 percent of the objective information used to make diagnostic
decisions - which drive diagnosis and physician-prescribed treatment
protocols - is derived from the clinical lab.
Recruitment is one of many goals of the Labs Are Vital program. Others
include improving the visibility of the clinical lab and demonstrating the
value of the lab to the greater healthcare community. Abbott has been
joined in this effort by many of the most influential professional
organizations in the clinical lab arena, including: CLMA, American Society
for Clinical Laboratory Science (ASCLS), American Society for Clinical
Pathology (ASCP), American Medical Technologists (AMT), American
Association of Bioanalysts (AAB), American Association for Clinical
Chemistry (AACC), Association of Public Health Laboratories (APHL), AABB
and International Federation of Clinical Chemistry (IFCC).
Working together IFCC, 76 international member societies, Labs Are Vital
can better address the challenges facing the laboratory today on a global
scale.
With the conclusion of the scholarship contest, students can visit
www.LabScienceCareers.com to find information on career opportunities
and educational programs in clinical lab sciences.
About Labs Are Vital(TM)
Labs Are Vital
is a multi-pronged, multi-year education and awareness program sponsored
by Abbott that is designed to highlight the critical role that laboratory
professionals play in healthcare and to address the issues facing
laboratories today. The program – which includes a public awareness
campaign, an Instrument
Donation Program and a variety of Web-based resources for laboratory
professionals – focuses attention on the life-saving work medical
laboratory scientists provide in diagnosing disease and improving health
outcomes.
About National Medical Laboratory Professionals Week
National Medical Laboratory Professionals Week (Lab Week) is sponsored by
a number of professional organizations in the field and is a time of
recognition for the approximately 265,000 medical laboratory professionals
and 15,000 board-certified pathologists who play a vital role in every
aspect of healthcare. Lab Week is held annually during the last full week
of April. In 2008, Lab Week is being held April 20-26 and the theme is
"Laboratory Professionals: Delivering Today's Results for a Healthier
Tomorrow."
Images:
Winning T-shirt and advertisement designs
http://www.labsarevital.com/socialmedia
Additional Resources:
Labs Are Vital Facebook group page (
http://www.facebook.com/group.php?gid=12659610076)
http://www.LabScienceCareers.com
http://www.LabsAreVital.com
http://www.ascls.org
http://www.aphl.org
http://www.bloodsystems.org
http://www.clma.org
http://www.ascp.org
http://www.amt1.com
http://www.aab.org
http://www.ifcc.org
http://www.aacc.org
http://www.aabb.org
http://www.abbottdiagnostics.com
Suggested Keywords:
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careers, lab science
careers, scholarship, contest,
labor shortage,
CLS, Abbott, Abbott
Laboratories, medical
laboratory, med tech, clinical
scientist, public health
lab, Facebook, Abbott
Diagnostics
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