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Corporate Social Responsibility
News
4.22.2008 - 11:51am ET
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Conferencing is the Leading 'Green' Business Practice, According to New Survey by InterCall
More companies turn to conferencing as part of conservation efforts
(CSRwire) CHICAGO, April 22 /PRNewswire/ -- In a recent survey where individuals were
asked what their companies are doing to reduce the size of its carbon
footprint, the top response was providing conferencing tools to cutback on
travel (66%). The poll of over 900 workers, released by InterCall,
investigated the steps companies are taking to increase
environmentally-friendly practices.
"Businesses are an important group to target with green issues," said
Carolyn Campbell, senior director of marketing for InterCall. "Avoiding
travel by using conferencing is a change businesses can make that is
immediate and easy to implement. They can easily reduce their footprint
without expensive changes to their product or processes ... it's simply a
change in behavior."
(Photo:http://www.newscom.com/cgi-bin/prnh/20080422/AQTU107)
Just how involved are the employees in their companies' quest to be
green? The survey found:
-- To collaborate with remote teams while cutting down on travel, the
main technologies used are phone conference calls (76%), Web conferences
(63%) and video conferences (50%), which significantly cut down on
business trips.
-- Seventy-one percent of survey respondents said their companies
enable employees to telecommute on a full or part-time basis. Of those
supporting telecommuting, 25 percent say their companies actively
encourage the practice.
-- With conferencing tools being utilized more, 72 percent of people
said that they take zero to three business trips per year that require
flying.
-- A mere 5 percent of respondents said their companies are doing
nothing to address their environmental footprint.
-- Other popular responses for how companies are becoming "green" in
the workplace include recycling (61 percent) and working with
environmentally-friendly vendors (29 percent).
When it comes to awareness of green issues overall, only 31 percent of
employees know their company's carbon footprint and another 31 percent
reported that their company is planning to complete a carbon footprinting
project within the next year.
"This survey shows that while companies are all at different phases in
their green missions, environmental initiatives are certainly on everyone's
radar these days and reducing business travel has become a major focus of
many corporate efforts," says Campbell.
The InterCall survey, which was administered in January 2008 at http://www.greenconferencing.com,
generated more than 900 responses from workers across the country.
About InterCall
InterCall, a subsidiary of West Corporation, is the largest service
provider in the world specializing in conference communications. Founded
in 1991, InterCall helps people and companies be more productive by
providing advanced audio, event, Web and video conferencing solutions that
are easy-to-use and save them time and money. Along with a team of over
600 Meeting Consultants, the company employs more than 1,500 operators,
customer service representatives, call supervisors, accounting, marketing
and IT professionals. InterCall's U.S. presence is bolstered by a global
reach that extends to Canada, Mexico, the United Kingdom, Ireland, France,
Germany, Australia, New Zealand, India, Hong Kong, Singapore and Japan.
For more information, please visit http://www.intercall.com.
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