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Corporate Social Responsibility
News
4.21.2008 - 08:45am ET
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Treemail: Coming Soon to an Email Near You
GreenPrint launches a line of free email signatures with the aim of saving 20 million trees annually
(CSRwire) PORTLAND, OR - April 21, 2008 - GreenPrint Technologies today announced the
launch of a line of email signatures designed to reduce the number of
emails printed unnecessarily. Called Treemail, the line of signatures
will be available on the GreenPrint website beginning tomorrow for Earth
Day. As well as generating awareness about the problem, GreenPrint has
also provided an additional incentive: every email they can "convince"
people not to print will be tallied, and for every tree saved GreenPrint
will plant an additional tree, doubling the environmental benefit.
Over 97 billion emails fly around the world every day, and as the number
of emails has risen, so has the amount of printing. Much of this is the
result of printing emails as a way of archiving. In a study done by
Lexmark more than half of the respondents over the age of 45 said they
printed email off the web in order to save it. With that fact in mind,
one of the Treemail signatures promotes GreenPrint's free commercial grade
PDF writer as a paperless alternative for archiving email.
"The unnecessary printing of email causes millions of trees to be chopped
down every year," said GreenPrint CEO Hayden Hamilton, "Rather than nag
people about it, we’ve tried to create a fun incentive not to print
unnecessarily which everyone can be a part of. If even a small percentage
of emails incorporate one of our tree-saving signatures, it would help save
thousands of trees daily."
The email signature messages vary from the humorous – cartoonish trees
pleading to be saved – to the more serious, such as "By not printing
this email you've helped save paper, ink, and millions of trees." Some of
the signatures have links that direct users to the free version of
GreenPrint's paper-saving software, GreenPrint World, while others direct
users to a page that tracks how many emails and trees the signatures have
helped save.
A page that displays all of the tree-saving signatures, as well as
detailed installation instructions for various types of email, is
available on the GreenPrint website – http://www.printgreener.com/signatures.php.
GreenPrint Technologies, LLC is the maker of GreenPrint World, Home
Premium, and GreenPrint Enterprise software designed to reduce waste in
home and office printing. The software eliminates wasteful pages before
they are printed, incorporates a PDF writer to provide an alternative to
printing, and provides easy options to save ink and toner. For more
information please visit www.printgreener.com.
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