4.18.2008 - 02:50pm ET

(CSRwire) NEW YORK, NY – April 18, 2008 - GreenYour Media LLC today announced the beta launch of GreenYour.com - the first search-based tool that allows you to fill in the blank for whatever you seek to green. Whether you want to green your lighting and your heating, or your dating and your voting, GreenYour guides you from important facts and actionable tips to cutting-edge products you can click and buy – allowing you to cross items off your green "to do" list.

"While people are increasingly aware of the world's environmental problems, it's still far too hard to find clear, reliable information on what to do and how to get it done,” says Andrew Shapiro, co-founder of GreenYour. "To help, we engaged environmental experts and writers to build GreenYour. Our goal is to create an easy-to-use resource for anyone to green just about anything."

Launching with more than 2,000 pages of facts, tips, and products, GreenYour seeks to serve as a trusted source on anyone's path to living a greener life. From healthy cleaning products and energy-efficient appliances to cool gifts and hot vacation spots, users can find thousands of ways to improve their lives and the environment.

“Finally there is a place that connects people with good, green products and the latest research on what is best for them and the planet,” says Elizabeth Rogers, Creative Advisor to GreenYour and author of the New York Times best-seller, The Green Book.

Built on an open-source content development platform, GreenYour gives environmental experts the ability to contribute information in their particular areas of knowledge – allowing GreenYour to feature timely recommendations from leading thinkers and organizations.

“Today is our beta launch. Next, we will introduce a range of interactive tools and partnerships,” says Neil Black, co-founder of GreenYour. “An important priority is to share this content with big media and bloggers alike, as well as consumer product and retail companies, schools and non-profits, in order to reach as large of an audience as possible and provide a tool to green your anything.”

About the founders:

GreenYour was conceived by GreenOrder, a sustainable business strategy firm that helps big companies go green and green companies get big. GreenOrder’s mission is to make environmental progress profitable. The mission of GreenYour – an independent company – is to make environmental progress practical for everyone.

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