4.08.2008 - 04:41pm ET

(CSRwire) LOS ANGELES, April 8, 2008 /PRNewswire/ -- ROMP, the only Certified Couture Fashion House featuring designs by London designer Nina Morgan-Jones, will open its first store with much anticipated fan fair, including organic food by hot spot "The Little Door", Special Guest DJ, Art Show, Organic Spirits, ROMP fashion show and a multitude of VIP's for this long awaited launch on Earth Day in Los Angeles, CA. The store, located in the heart of the city's trendy boutique district at 7928 West Third Street, will feature organic and sustainable leather and suede jackets, bags, shoes, and luggage as well as organic cotton jeans, fashion T's, suede jumpsuits and home interiors.

According to Morgan-Jones, "The fashion inspiration for ROMP's Soil Association Certified Organic, naturally dyed collection comes from a louche, bohemian-exotic, Biba styling. With ROMP's timeless line, we show that sustainable apparel and accessories can be beautiful, sexy, and fun."

Morgan-Jones' earlier ROMP collections have been shown to great acclaim at London, Paris, Japan and New York Fashion Weeks.

The ROMP line is the culmination of a five year project led by environmental and fashion visionary Greg Sturmer, CEO of ROMP, in collaboration with a government owned tannery (IUV) in Slovenia. Sturmer is a pioneer not only for eliminating toxic dyes, metals, and other chemicals typically used in the leather tanning process, but also by creating products with complete "traceability". Using Historic Future's system that tracks from field to store, the system includes the name of the farm the animals came from, the environmental processing data, and names of supply chain partners involved in the garment construction. The system will be displayed at the event.

"What Greg Sturmer has done is an incredibly important 'green initiative' in that, unlike all other Chrome based tanneries in the world, he refused to accept, and then removed Chromium 6 in the leather and waste water. (Chromium 6 is the same heavy metal that Erin Brockovich found leaking into the drinking water in Hinkley, CA in the 80's)," said Anthony Zolezzi, author of Chemical-Free Kids (Kensington 2003) and past Chair of The Organic Center.

*Soil Association in the UK is known as one of if not the strictest certifiers and is special because of its age, charitable status and IFOAM Accreditation; and that The Global Organic Textile Standards are the first attempt to unify World Organic Certification Standards.

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