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Corporate Social ResponsibilityNews
4.08.2008 - 02:00pm ET
New World-Class Consumer Label Introduces First CarbonFree BeverageThe Monarch Beverage Company and Carbonfund.org partner to release new eco-conscious energy drinks
(CSRwire) SILVER SPRING, MD – April 8, 2008 – Carbonfund.org and The Monarch Beverage
Company announced today the release of four new CarbonFree energy drinks:
Acute Fruit(TM), CoMotion(TM), NTrinsic(TM) and NTrinsic(TM) Sugar-free.
This partnership highlights a growing trend of businesses bringing
carbon-conscious food options directly to store shelves and the growing
number of eco-conscious consumers who scrutinize food production methods
and seek products that minimize climate impact. "The partnership with Carbonfund.org is a valuable addition to our sustainable development strategy that will include a continued push for recycling, conservation and investment in renewable energy across our business processes," said Didier Arnaud, Chief Operating Officer of The Monarch Beverage Company. "We are committed to reducing the impact of our business activities on the environment and believe that offering CarbonFree products will also raise the awareness of simple ways to protect the environment among energy drink consumers." "If only the whole transition to a clean energy economy were as easy as popping the tab on a CarbonFree Acute Fruit energy drink!" exclaimed Eric Carlson, Executive Director of Carbonfund.org, just before having his first taste of the new drink. "Fortunately, now that these drinks are CarbonFree, Monarch Beverages is providing consumers with an eco-friendly option that moves us in the right direction. We're proud to partner with them in increasing carbon-conscious consumerism." A new study shows that roughly half of all consumers now consider questions of sustainability in their purchasing decisions, with particular focus on the food and beverage industry. Other Carbonfund.org CarbonFree products include: About Carbonfund.org Carbonfund.org is one of the country's leading carbon reduction and offset organizations, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting high-quality verified renewable energy, energy efficiency and reforestation projects. Carbonfund.org works with over 600 corporate and non-profit partners including Discovery, Allstate, Volkswagen, Dell, Orbitz, Environmental Defense, and Lancôme. About The Monarch Beverage Company The Monarch Beverage Company is a diversified, international beverage company based in Atlanta, Georgia. Monarch works with bottlers, wholesalers, distributors and retailers to manufacture and market a full range of Carbonated, New Age and Ready-To-Drink products in 35 countries, including some of the largest beverage markets in the world. The company's extensive brand portfolio includes Acute Fruit(TM), NTrinsic(TM), CoMotion(TM), Rush! Energy(TM), Reaktor(R), Kickapoo Joy Juice(R), American Cola(R), Planet Cola(R), and Bubble Up(R). Monarch subsidiaries are located in Mexico, Brazil, Argentina, France and Singapore. For more information, visit the company's website at: www.monarchbeverages.com. For more information please contact:
Russell Simon, Communications Director
Mariam Diallo, Marketing Director
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