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Corporate Social Responsibility
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4.07.2008 - 10:00am ET
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Zukay Live Foods(TM) Introduces The World's First Line Of Probiotic Condiments
Innovative New Company Ventures Into Lacto-Fermented Foods In Pursuit Of Great Taste And Optimal Digestive Health
(CSRwire) ELVERSON, PA - April 7, 2008 - Zukay Live Foods(TM) announces the launch of
the first-to-market probiotic, lacto-fermented condiments. Each product in
the Zukay(TM) line-up, which includes Ketchup, Salsas and Relishes,
contains a symbiosis of live cultures with fresh raw ingredients in a
non-dairy base. These "good" bacteria combined with the freshest
vegetables and fragrant, aromatic herbs make it easy to choose everyday
foods that are not only good, but good-for-you, too. The entire Zukay
line is 100% natural with absolutely no chemicals or preservatives.
Fed up with countless processed food offerings, the staggering rise in
digestive health issues, and the concern for what they've been putting in
their own bodies for years, the husband and wife team behind Zukay
initially spent years of experimenting with new foods, cooking methods and
involvement in local agriculture in pursuit of their own health, wellness
and vitality. They evolved into "food purists" and started raising their
own vegetables, when they were introduced to the ancient tradition of
lacto-fermentation, a method of naturally preserving foods that also
dramatically enhances foods' flavor, freshness and nutritional value.
Lacto-fermentation is a unique process performed completely by natural
means. Lactobacilli or other symbiotic "good" bacteria are added to fresh
vegetables and allowed to grow. These friendly bacteria eat the starches
and sugars in the vegetables turning them into lactic acid, which acts as
a natural preservative. This natural fermentation process gives the Zukay
products an incredibly delicious and incredibly fresh taste and creates a
probiotic platform that adds many vitamins and enzymes not available in
unfermented foods.
While it is unusual to imagine making something like raw vegetables
healthier, Zukay has brought together the best of science and nature.
What started as a personal obsession with eating only the healthiest,
least processed and most natural foods turned into an obsession to
increase the nutritional health of Americans by creating a new category of
everyday favorites into healthier, more delicious foods.
"We spent years researching and living life based on local, sustainable,
live foods prepared in the same way that made our ancestors healthy and
strong," says Scott Gryzbek, Co-founder/CEO, Zukay Live Foods. "Today's
typical lifestyle puts beneficial intestinal flora under attack from
stress, lack of sleep, processed sugar, and toxin overload. We set out to
create foods that provide the body probiotics it needs by eating familiar
favorites people already love."
Probiotics are friendly bacteria that live in the digestive system and are
believed to have a number of health benefits while making it difficult for
harmful pathogens to survive. All Zukay products feature a powerful
probiotic mix of Lactobacillus Acidophilus, Bifidobacterium and
Streptococcus Thermophilus.
These probiotic cultures naturally ferment the raw ingredients leaving
behind all the beneficial enzymes and vitamins that are not present in
unfermented foods.
Probiotics are believed to:
Increase digestive health
Increase immune system functionality
Decrease allergies and asthma
Decrease negative digestive effects of antibiotics
Help to decrease the risk of colon cancer
Zukay Live Foods line of 100% natural, unbelievably fresh tasting
probiotic condiment varieties include:
Salsas
Hot Salsa Viva – a spicy, lively Mexican style blend with Serrano
chiles, cilantro and lime juice
Mild Salsa Viva – a mellow, fresh tomato blend with a more
"American" flavor profile
Relishes
Garlic Dill Relish – Like New York kosher dill!
Horseradish Dill Relish – A lively new twist for all relish and
pickle lovers
Ketchup -- A full, deep flavor ketchup that's the perfect balance - not
too sweet not too sour
With Zukay Live Products the first thing you notice - even before the
first bite - is the fragrant aromas of fresh ingredients that jump out of
the jars, such as cucumber, dill, garlic, tomatoes and more. Zukay
ingredients are almost all raw (except for the ketchup), which gives the
products the unique taste and aroma unavailable in cooked shelf-stable
products. And with the addition of the probiotic culture, these products
are considered to be "live". Raw food enthusiasts, vegans and vegetarians
are urged to read labels prior to consumption.
Zukay Live Foods make their debut in April, 2008, in natural product
supermarkets and specialty food stores in the Northeast and Mid Atlantic
regions of the country. Zukay will soon be available nationwide online.
To spice up meals and snacks and for any additional Zukay information,
please visit www.zukaylive.com.
NOTE: Probiotic health benefits have not been evaluated by the Food & Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
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