Corporate Social Responsibility

News

4.04.2008 - 10:27am ET

CSR News from:	Sundance Channel
News Categories:	Events & Entertainment
	CSR - General

SundanceChannel.com to Launch Original Webseries "The Good Fight" on Earth Day, April 22

Series Created and Hosted by Simran Sethi Award-Winning Environmental Journalist and Host Of THE GREEN

(CSRwire) NEW YORK - April 4, 2008 – Sundance Channel will launch the original web series, "THE GOOD FIGHT," hosted and created by award-winning environmental journalist Simran Sethi on April 22, , 2008. It was announced today by Sundance Channel Senior Vice President, Digital Media and Business Strategy, Christopher Barry.

"THE GOOD FIGHT" will feature webisodes exploring issues of environment justice such as the rebuilding of Greensburg, Kansas as a green town, in-depth interviews with leaders in the environmental justice field, an area for blog posts discussing themes raised in the series and discussion boards available on www.sundancechannel.com/thegoodfight.

The webisodes and podcasts will also be available on Sundance Channel's branded sections of Verizon's Vcast, YouTube, Hulu and the iTunes store. Users can also embed THE GREEN widget to their websites or social networking profiles and read related blog posts and watch the latest webisodes and other programming from THE GREEN.

"Climate change has no boundaries and we all have a shared stake," commented Sethi. "'THE GOOD FIGHT' is an attempt to illuminate areas people may not have considered in regards to environmentalism, such as water access, architecture and green-collared jobs. We've been made aware of saving the whales, saving the trees—we also need to be saving our communities,"

"'THE GOOD FIGHT' continues Sundance Channel's commitment to create original content for our digital platforms," said Barry. "THE GOOD FIGHT” is the perfect complement for our Green programming and allows our viewers to expand their knowledge of how to green their local communities."

WEBISODES

Sethi visits Greensburg, Kansas, a farming community that was nearly decimated by a tornado in 2007 and is now rebuilding as a "green city". Sethi meets with local residents and politicians and hears their plans and hopes as they rebuild.

Sethi travels to Los Angeles to delve into the city's prevalent pollution problem, and examines trash displacement.

Sethi will meet with and interview LA-based environmental activists and members of sundancechannel.com's Eco-mmunity

Sethi explores issues of race and the environment on a panel at a recent conference called "People of Color Don’t Care About the Environment"

PODCASTS

Interviews include:

Robert Bullard, father of the environmental justice movement and director of the Environmental Justice Resource Center at Clark Atlanta University.

Omar Freilla, expert in green-collar economy and creator of The Green Worker Cooperative in the Bronx.

Clayton Thomas Muller, the indigenous oil campaign organizer for the Indigenous Environmental Network.

DISCUSSION BOARDS AND BLOGS

Users can share and debate issues raised in the series

Information on organizations and causes where users can take action in their communities

THE GREEN, Sundance Channel's programming destination devoted entirely to the environment, offers entertaining sources of information and inspiration about the planet we call home. THE GREEN original programs and interstitial segments provide viewers with ideas and tangible opportunities for all facets of their lives, demonstrating how to work green, play green, eat green, dress green and live green. THE GREEN can be found online at www.sundancechannel.com/thegreen; also find other green resources at Eco-mmunity, Sundance Channel's online environmental forum featuring user-generated eco information, located at www.sundancechannel.com/ecommunity and on the Eco-mmunity Map, Sundance Channel's green map tool that features local green resources throughout the world, located at www.sundancechannel.com/map.

Simran Sethi

Simran Sethi is the co-host/ writer of Sundance Channel's environmental programming The Green, and a featured commentator and former story consultant for the original series Big Ideas for a Small Planet, and the anchor of the Sundance Channel interstitial business series EcoBiz. Sethi, an award-winning environmental journalist, is a contributing correspondent and expert for NBC News and the Lacy C. Haynes Visiting Professional Chair at the University of Kansas School of Journalism, where she currently teaches a course on Media and the Environment. Sethi is writing a book on the impacts of American consumption for Harper Collins and is the contributing author of Ethical Markets: Growing the Green Economy (Chelsea Green, 2007), the companion guide to the first PBS series on sustainable business Ethical Markets for which she served as host and writer.

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, shorts and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, CBS and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

For more information please contact:

Sarah Eaton, SVP, Public Relations
Sundance Channel
212.708.8043

Katie Lanegran, Sr. Director, Public Relations
Sundance Channel
212.708.8044

For more CSR news and information from this organization:

video, commentary & research