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Corporate Social Responsibility
News
3.31.2008 - 09:38am ET
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L'Oreal Paris Celebrates Exceptional Community Achievement and Women's Inner Beauty and Volunteerism with the Third Annual Women of Worth Program
National Call for Nominations Begins April 1st
10 Honorees to Receive $5,000 For Their Cherished Cause
(CSRwire) NEW YORK, March 31 /PRNewswire-USNewswire/ -- L'Oreal Paris is proud to
announce that it will continue to recognize, celebrate and support women
who actively serve others in their communities with its third annual Women
of Worth grassroots awards program. The initiative, which honors and awards
women from across the country for their inspiring volunteer work and
community enrichment initiatives, was created to bring the L'Oreal Paris
iconic brand philosophy, "Because I'm Worth It" to life. A Woman of Worth
is an inspiring volunteer, an outstanding achiever with a beautiful heart
who dedicates herself to enriching the life of others and making a
positive impact. Consumers are invited to join the inspiring Women of
Worth community at www.womenofworth.com. Visitors to
the site are able to nominate a woman whose volunteerism is making a
beautiful difference, as well as find helpful tips on how to get involved
in volunteering and read and share inspiring stories of worth. Nominations
are open from April 1st through June 16th at www.womenofworth.com.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/NYM036
)
This year, 10 Women of Worth honorees will receive $5,000 for their
most cherished causes and a $5,000 donation will be made on their behalf
benefiting ovarian cancer research and awareness initiatives, the
philanthropy of record for L'Oreal Paris. Additionally, one National
Honoree, will be chosen via a public vote this fall on www.womenofworth.com, and will
receive a $25,000 monetary donation to her cherished nonprofit
organization. These 10 honorees will join an amazing group of women who
have dedicated themselves to improving the lives of others. To date, the
L'Oreal Paris Women of Worth initiative has recognized 20 women nationwide
for their outstanding commitment to their causes -- ranging from improving
literacy, to protecting the environment to raising awareness of female
health issues.
"L'Oreal Paris is committed to celebrating women's inner beauty and
empowering women everywhere to change the world," said Carol J. Hamilton,
President, L'Oreal Paris. "Through the Women of Worth initiative, we are
able to recognize and applaud the members of our communities who strive to
make a difference and provide inspiration for us all."
For more information about the Women of Worth Program and to nominate
a women you know, please visit www.womenofworth.com.
About L'Oreal Paris
The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total
beauty care company that combines the latest in technology with the
highest in quality for the ultimate in luxury beauty at mass. The L'Oreal
Paris brand encompasses the four major beauty categories -- haircolor,
haircare, skincare and cosmetics -- and includes such well-known brands as
Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line,
and L'Oreal Kids haircare; Dermo-Expertise skincare, including Advanced
Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert;
Colour Riche, True Match and Bare Naturale cosmetics collections, a
portfolio of mascara including Voluminous, Double Extend and Telescopic
among many others, and the HIP High Intensity Pigments line.
L'Oreal Paris is dedicated to women around the world and the company
has been inspired to give back and make a difference in their lives. In
1997, L'Oreal Paris made a long-term commitment to raising awareness for
ovarian cancer, which continues to build. To date, L'Oreal Paris has
helped raise over $13 million dollars to further research and build
awareness with fundraising efforts such as the L'Oreal Legends Gala and
L'Oreal's annual "Color of Hope" cosmetic and jewelry collections.
For more information on L'Oreal Paris and its brands, and to get
comprehensive, personalized beauty information from the experts, visit www.lorealparis.com
for access to unique content and dynamic interactive features, including
the exclusive "Can I Help You" diagnostic tool.
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