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Corporate Social Responsibility
News
3.28.2008 - 08:23am ET
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Beringer Vineyards Announces Sponsorship of DIFFA's (Design Industries Foundation Fighting AIDS) DINING BY DESIGN 2008 National Tour
The multi-city tour kicks off in New York City on Sunday, March 30th before visiting Kansas City, Los Angeles, Dallas, Atlanta, San Francisco, Chicago and Boston
(CSRwire) NAPA, Calif., March 28 /PRNewswire/ -- Beringer Vineyards, Napa Valley's
celebrated winery raises its glass to top design with its sponsorship of
DIFFA's (Design Industries Foundation Fighting AIDS) DINING BY DESIGN
events kicking off in New York on Sunday, March 30th. The multi-city
events, which in past years have raised more than $12 million for AIDS
related charities feature awe-inspiring dining installations by design
luminaries such as architect David Rockwell, fashion designer Vivienne Tam
and tabletop designer Marc Blackwell who has been tapped to create the
Beringer table.
"We are delighted to be working with renowned tabletop designer Marc
Blackwell," said Beringer spokesperson Elizabeth Hooker. "His accessible,
elegant and modern American style is similar to how we approach our wines,"
she adds. The award winning California winery is known for its
cutting-edge quality and contemporary elegance. Blackwell's creation for
Beringer, which is themed on the essence and beauty of the Napa Valley
lifestyle will be unveiled at the New York event. "I was inspired by the
beauty of Napa Valley, the rich history of Beringer and the passion and
honesty in winemaking," says Blackwell.
The festivities take place at New York's Skylight Studios with three
days of wine and food tastings/public viewings, a cocktail party and VIP
Gala. Guests at the gala dinner on Tuesday, April 1st will dine within
the design installations, making the event a truly unique experience for
all who attend. Following DINING BY DESIGN New York, the installations
will travel across the country to various cities including Kansas City,
Los Angeles, Dallas, Atlanta, San Francisco, Chicago and Boston.
"We are honored to have Beringer Vineyards on board for DINING BY
DESIGN 2008," said David Sheppard, Executive Director of DIFFA. He
continues "It's only with the help of such generous and committed sponsors
that DIFFA will be able to raise significant funds to grant to worthy
organizations nationwide providing preventive HIV/AIDS education and
direct care services."
The featured wines at DIFFA's DINING BY DESIGN will include Beringer's
newest and most exciting collection Third Century, recently released in
commemoration of the winery's Third Century of winemaking. The collection
features varietals from the highly regarded central coast and north coast
appellations including chardonnay, sauvignon blanc, merlot, cabernet
sauvignon, pinot noir and sirah all offering great structure, wonderful
aromas and flavors.
About Beringer Vineyards
No winery more thoroughly embodies the timeless appeal and seductive
flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer
since its establishment in 1876. Now in its third century of crafting
classic wines from Napa's finest appellations and vineyards, Beringer
today is guided by Winemaker Laurie Hook, with the supportive
collaboration of celebrated Winemaster Emeritus Ed Sbragia. Their wines
speak eloquently of Beringer's rich heritage while offering cutting-edge
quality and contemporary elegance. www.Beringer.com
About DIFFA
DIFFA: Design Industries Foundation Fighting AIDS is one of the
largest funders of HIV/AIDS service and education programs in the United
States. Since being founded in 1984, DIFFA has mobilized the immense
resources of the design communities to provide over $35 million to
hundreds of AIDS service organizations nationwide. For more than 23
years, DIFFA has been one of the country's largest supporters of both
direct care for people living with AIDS and preventative education for
those at risk. For more information visit diffa.org.
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