3.26.2008 - 10:25am ET

(CSRwire) ATLANTA, GA - March 26, 2008 – Sterling Planet, a leading supplier of renewable energy, energy efficiency and low-carbon solutions, today announced a partnership that positions the Pepsi Center in Denver as the first major sports and entertainment arena to go 100% green with a multi-year renewable energy purchase.

Sterling Planet will supply Kroenke Sports Enterprises (KSE), owner of Pepsi Center, more than 11,000 renewable energy megawatt hours each year. The purchase matches 100% of the facility’s annual electricity use from conventional sources of electricity.

The 19,000-seat Pepsi Center is the home of the NBA Denver Nuggets, NHL Colorado Avalanche, NLL Colorado Mammoth and AFL Colorado Crush. The arena hosts more than 200 sporting events and concerts a year and is the site of the 2008 Democratic National Convention.

"This greenup is part of a broad environmentally friendly makeover for Pepsi Center,' said Dave Jolette, KSE Vice President of Venue Operations. "We've identified many ways to conserve energy, recycle materials and reduce the building’s environmental footprint. And this is just the beginning. This is a sustained, ongoing effort to protect the environment."

Renewable energy is a key part of the makeover, from installing 52 rooftop solar panels to matching all the arena's electricity use with renewable energy certificates (RECs). The RECs provided by Sterling Planet represent enough electricity to power 1,155 average U.S. homes for a year. Use of these RECs avoids the release of 8,724 metric tons of carbon dioxide equivalent emissions per year. The environmental benefits compare to taking 1,600 passenger vehicles off the road for a year or not burning 990,000 gallons of gasoline.

"Renewable energy has already become mainstream in this country, and this high-profile greenup of a premier sports and entertainment complex underscores the viability of renewable energy," said Mel Jones, Sterling Planet President and CEO. "We applaud KSE for its vision and leadership in raising the bar for corporate social responsibility."

Sterling Planet's Green America(TM) RECs are certified by the Green-e Energy program of the Center for Resource Solutions (CRS), which ensures the highest levels of authenticity and transparency and the satisfaction of stringent environmental guidelines. CRS is a national non-profit organization working to promote sustainable resource solutions that reduce greenhouse gas emissions.

About Sterling Planet: Winner of the U.S. Department of Energy 2007 Renewable Energy Marketer of the Year award, Sterling Planet is a sustainability pioneer and innovative supplier of renewable energy, energy efficiency and low-carbon solutions. Sterling Planet develops new renewable energy and greenhouse gas reduction projects and offers integrated products and services to a broad client base, delivering supply- and demand-side solutions in the rapidly expanding environmental market. The company was the first green power marketer to join the U.S. Green Building Council and to set a corporate greenhouse gas reduction goal as a U.S. Environmental Protection Agency Climate Leaders Partner. Since 2001, sales of renewable energy to 1,345 business clients, 43 colleges and universities, 138 government agencies, 58 utilities and thousands of residential customers have avoided more than 25 billon pounds of carbon dioxide emissions, which compares to taking 2.2 million cars off the road for a year. www.sterlingplanet.com

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