3.25.2008 - 04:00pm ET

(CSRwire) CAPTAIN COOK, HI - March 25, 2008 - Tropical Traders Specialty Foods, LLC, in partnership with Carbonfund.org, today announced the launch of their 44-ounce, family-size, raw Hawaiian honey line. This follows the success of their 12-ounce, glass jar gourmet line, which was the first U.S. food product to be certified CarbonFree(R).

All carbon emissions generated in the production and shipping of the honey are calculated and will be offset through the support of reforestation, renewable energy and energy efficiency projects. The larger version of the product will arrive on shelves in summer 2008.

Carbonfund.org's CarbonFree(R) label designates products that have undergone a rigorous "life cycle analysis" to determine the carbon emissions for which the product is responsible, from the gathering of raw materials to the electricity used in production and the shipping of products to their final destination on the shelves.

In the case of the two Royal Hawaiian Honey lines, certification includes offsetting the emissions from energy used to produce and bottle the honey, to produce all of its packaging, and to ship the product from the Big Island to markets as far away as New York City. Royal Hawaiian Honey is distributed by Tropical Traders Specialty Foods.

"Certifying our products as CarbonFree is part of our company's holistic business model, one that supports the environment, an American family-owned apiary, and our consumers," Rebeca Krones, Co-Founder of Tropical Traders said. "Consumers have shown they want food products that deliver not only on taste and quality, but also on the promise of a cleaner, more efficient future. Royal Hawaiian Honey is committed to that future."

"We're pleased to certify the Royal Hawaiian Honey line as CarbonFree," Carbonfund.org Executive Director Eric Carlson said. "Tropical Traders is at the vanguard of a huge transformation in the way consumers choose to spend their dollars, one that will see individuals looking for the CarbonFree label on products just as they look for the organic label on food or the Energy Star label on appliances."

An enormous amount of energy is used to grow, package and ship food in this country. An estimated 17 percent of the energy consumed in the United States goes into getting our food to market -- over 100 billion gallons of oil per year.

About Tropical Traders

Tropical Traders Specialty Foods, LLC, is a wholesale specialty food company focusing on hand-crafted, artisanal goods. In 2005, the company launched with its Royal Hawaiian Honey brand, a line of three gourmet and organic single-source varietal honeys produced on the Big Island of Hawaii. The company has offices in Captain Cook, Hawaii and Oakland, California. For more information visit: www.tropicaltradersfoods.com

About Carbonfund.org

Carbonfund.org is the country's leading carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce the carbon dioxide emissions that they are responsible for in their everyday lives by supporting high-quality verified renewable energy, energy efficiency and reforestation projects. Carbonfund.org works with over 400 corporate and non-profit partners including Discovery, Volkswagen, Dell, Orbitz, Environmental Defense, and Lancôme.

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