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Corporate Social Responsibility
News
6.08.2002 ET
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Convincing Business Case for CSR
"The Sustainability Advantage" spreadsheet tempale enables executives to quantify their own financial business case for CSR
(CSRwire) AJAX, Ontario - "The Sustainability Advantage: Seven Business Case Benefits
of a Triple Bottom Line," with foreword by John Elkington and Oliver Dudok
van Heel of SustainAbility Ltd., presents what every business leader wants
when it comes to the question of social responsibility: quantifiable and
real business case benefits. Using his 34 years of business experience,
author Bob Willard shows that the financial benefits of responsible
environmental and social strategies increase the sample company's profits
by 38%. The seven benefits include reducing hiring and retention costs and
improving productivity, decreasing manufacturing and operating expenses,
increasing revenue, and reducing risk. The book's appendix contains a
unique template / spreadsheet into which executives can insert their own
data to see for themselves whether the financial business case for
sustainability initiatives is a profitable one for their company. A soft
copy of the business case spreadsheet tool, and further information, can
be found at the New Society Publishers' web site at
www.newsociety.com.
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